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A mobile-friendly mushroom cloud is coming—is your website prepared?

Appropriately dubbed “Mobilegeddon,” the Google algorithm update unleashed on April 21 (today) effectively ups the ante on mobile-friendly websites as a ranking signal. What this means is that companies with a mobile optimized website may begin to see a rise in SERP rankings, while those without will realize a noticeable dip. If your company relies on its website for lead generation and sales and its not mobile friendly, this update could hurt.

Welcoming Inbound Marketing Pros Emily Dowling & Sarah Brady to #TeamVital!

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News & Culture - Vital is very happy to welcome two inbound marketing pros to our team — Emily Dowling and Sarah Brady! As our inbound marketing department grows, we’ve been keeping our eye out for the very best and brightest marketers to help us grow our team and better serve our awesome clients. Emily and Sarah have the skills, experience ...

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The Genius—and Potential Dangers—of the Hamburger Icon (Flyout Menu)

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Responsive Design - Meet the Hamburger Icon It’s been waiting for a proper introduction for years now. You’ve seen it. Maybe it was in your Facebook app, or that paleo-vegan-kale-smoothie recipe site you visit every morning — you can’t quite pinpoint where, but you’ve seen it. If you work with Vital, there’s a 90% chance that the term “hamburger nav,” ...

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The Secret to Yellow Pages Advertising Success

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Brand Development - Three years ago we would have told you that the Yellow Pages was dead—heck we even wrote a post about it. But it turns out we were wrong, the Yellow Pages just might be the comeback kid of 2015! A few months ago, a client in the apparel industry called us asking if we’d design ...

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Mastering the CTA: Call to Action Strategies that Convert Every Time

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Conversion Rate Optimization - When it comes to marketing, generating and converting leads should be at the top of your priority list if you want to drive growth and increase revenue. Today, the average attention span is 8 seconds, down from 12 seconds in 2000. Content on the internet has tripled from 2010 to 2013. We have so many ...

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10 Unbelievable Designs That Get Us Up in the Morning

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Web Design - When you look at a website, do you ever think about how it got there? Do you ever think about how the images are placed, how the typography is chosen and how it’s laid out in such a way?...

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The 16 Marketing KPIs You Should Be Measuring (But Probably Aren’t)

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Inbound Marketing - Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well? Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your ...

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Welcoming Web Developer Max Avedisian to Our Digital Marketing Team!

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News & Culture - Meet the newest member of our Vital team—Web Developer Max Avedisian!...

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Writing a Website Design RFP? Read This Comprehensive Guide First (w/Bonus RFP Template)

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Web Design - The time has come for a new website (or website redesign), which means that you need to write a website request for proposal, or web RFP. A cursory web search yields a few examples online, but they vary wildly and don’t seem to really speak to your goals for developing or redesigning a new website. You ...

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