The 16 Marketing KPIs You Should Be Measuring

(but probably aren't)

What's in the ebook?

This 20-page comprehensive guide will walk you through the most important KPIs you should be measuring if you want to validate and improve your marketing. As the age old saying goes, “if you can’t measure it, you can’t improve it.”

  1. Leads
    Learn what leads qualify as good leads and how you should be reporting on them
  2. Website Traffic to Lead Ratio
    How well does your website convert traffic? How do you know?
  3. LTV & COCA
    Understand what they are, why they’re important and how to measure them.
  4. Inbound Link Building
    Links build credibility within an industry, but not all links are good links, keep track of the ones that matter.
  5. MQLs & SQLs
    What’s the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL)?

Get the eBook to read the full list and start tracking those vital KPIs!

16 Marketing KPIs
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