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Articles by: Doug Ridley
Doug Ridley

Doug is Vital's Director of Content and Social Media. He also has a personal blog where he writes about summer camp marketing.

The Secret to Yellow Pages Advertising Success

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Brand Development - Published April 1, 2015 Three years ago we would have told you that the Yellow Pages was dead—heck we even wrote a post about it. But it turns out we were wrong, the Yellow Pages just might be the comeback kid of 2015! A few months ago, a client in the apparel industry called us ...

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Top 3 Reasons Why Your Website Needs Videos

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Video Production - Video has become one of the most important tools in an inbound marketing strategy. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. More than 90 percent of consumers access video content on the web. (AYTM Market Research) The move from text and visual content to video ...

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5 Tips for Getting Your Business Started on Foursquare

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Foursquare - For background on Foursquare for Business, check out this post: https://foursquare.com/about Getting your business started on Foursquare:...

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“Above the Fold” Debunked: The New Way to Convert Visitors

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Strategy - The term “above the fold” comes from the newspaper industry, where papers are often folded in half and displayed to only show the top half of the paper. This challenges newspaper editors to place their top content in the top half of the page, to grab people’s attention. The term is now used in website ...

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A Checklist to Optimize Your LinkedIn Profile

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Brand Development - There’s no question that LinkedIn is the social network for professionals. With over 238 million users, LinkedIn has proven that professionals want a social network dedicated to networking, professional growth and recruiting. Lab42 reports that 22% of top-level executives use LinkedIn the most for industry networking, while 20% use LinkedIn the most for promoting their ...

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Top 3 Tips for Creating Content During Your Next Event

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Social Media - Every fall, Vital’s content team partners with the New Hampshire Film Festival to provide a 360 degree view of the event from the perspective of the artists, filmmakers, industry professionals, and festival-goers. Using blog, video, and social media content, our strategy has three main goals: •   Create content that encourages people to attend the festival •   Share ...

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Vital Welcomes Crystal Paradis to the Team

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News & Culture - Over the past year Vital’s content team has become an essential asset to our clients. We continue to see that engaging, well-written content is the key element in inbound marketing, and that is why we are proud to announce that Crystal Paradis has joined our content team as Content Strategy-Copywriter....

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Five ideas to keep your blog active

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Blogs - Transcript Someone’s probably told you that your business needs a blog. And they were right; it’s important. But a lot of businesses come to us with the same issue. It’s easy to create content the first few times, but after that what the heck do you write about? And it’s an important question because the ...

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