Articles by: John Breneman
John Breneman

John is a writer who is passionate about the power of words to motivate and delight. A longtime journalist locally and in Boston, his work in newspapers equips him with the versatility to produce sharp, compelling copy on virtually any topic. John has a long list of writing expertise; spending seven years at the Boston Herald, a decade collectively at the Portsmouth Herald, and five years at the Cambridge Chronicle. He considers himself a wordsmith with an eye for visual design, and believes this is a past (or future) life he may have been a novelist, screenwriter and web entrepreneur. A longtime Portsmouth resident and volleyball enthusiast, he can occasionally be seen rolling through his historic hometown on an old-fashioned high-wheeled bicycle.

It’s Lights, Cameras, Video Marketing Action for Vital’s New Videographer

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News & Culture - This is the story of a bright young lad from a family of engineers, whose analytical mind loved math and science but whose passion was visual storytelling. Our hero’s journey led him to the highly regarded Film & Media Arts program at Philadelphia’s Temple University (full academic scholarship, summa cum laude grad) and then on ...

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Top Questions to Ask When Creating a Website Project Plan (w/ eBook)

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Website Design & Development - Would you describe your website as disorganized, uninviting or outdated? If so, you’re not alone. The world wide web is brimming with woefully weak websites that not only fail to attract and nurture new customers but actually scare potential business away. Oh, what tangled web projects we weave when we don’t ask the right questions. ...

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The Best (and Worst) Question to Ask When Choosing a Digital Marketing Agency

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Content Marketing Strategy - You’re in the process of selecting a digital marketing agency and depending on where you are in that process, you’ve probably already completed the following tasks:...

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5 Ways to Generate More Leads From Your Website

Online Lead Generation Through Your Website: A Beginner’s Guide For B2B Companies On How It All Works Read More

Digital Marketing - How to Use Inbound Marketing to Generate More Leads From Your Website What if there was a cool machine that could generate more leads for your business and — once you get it firing on all cylinders — dramatically increase your revenue? Well there is. It’s your website....

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PPC Advertising 101: Tips for Colleges and Universities

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Pay-Per-Click Marketing - More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D. in PPC to get started....

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6 Reasons NOT To Write a Web Design or Marketing RFP

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Web Design - Looking for the best digital agency to help with web design or digital marketing? If so, then it’s probably time you construct a meticulously detailed inbound marketing, SEO or website RFP outlining the project’s parameters and expectations and then send the web RFP out to a half-dozen or more digital agencies, right? Wrong. Turns out old-fashioned website requests for ...

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Why You Should Ignore That Unsolicited Email From That “SEO Expert”

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Email Marketing - SEO scam alert! Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimization – beware. Odds are your helpful-sounding new “friend” is an email spammer/SEO scammer....

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26% of Companies Agree This Is Their Top Marketing Challenge

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Digital Marketing - Your marketing challenges aren’t unique. While it may feel that way at times, the truth is that the marketing challenges you face day in and day out are felt by companies across every industry in almost every vertical. The uniqueness is actually in the solutions you use to solve your marketing challenges....

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