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Articles by: John Breneman
John Breneman

John is a writer who is passionate about the power of words to motivate and delight. A longtime journalist locally and in Boston, his work in newspapers equips him with the versatility to produce sharp, compelling copy on virtually any topic. John has a long list of writing expertise; spending seven years at the Boston Herald, a decade collectively at the Portsmouth Herald, and five years at the Cambridge Chronicle. He considers himself a wordsmith with an eye for visual design, and believes this is a past (or future) life he may have been a novelist, screenwriter and web entrepreneur. A longtime Portsmouth resident and volleyball enthusiast, he can occasionally be seen rolling through his historic hometown on an old-fashioned high-wheeled bicycle.

The Best (and Worst) Question to Ask When Choosing a Digital Marketing Agency

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Content Marketing Strategy - You’re in the process of selecting a digital marketing agency and depending on where you are in that process, you’ve probably already completed the following tasks:...

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5 Ways to Generate More Leads From Your Website

Online Lead Generation Through Your Website: A Beginner’s Guide For B2B Companies On How It All Works Read More

Digital Marketing - How to Use Inbound Marketing to Generate More Leads From Your Website What if there was a cool machine that could generate more leads for your business and — once you get it firing on all cylinders — dramatically increase your revenue? Well there is. It’s your website....

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PPC Advertising 101: Tips for Colleges and Universities

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Pay-Per-Click Marketing - More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D. in PPC to get started....

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6 Reasons NOT To Write a Web Design or Marketing RFP

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Web Design - Looking for the best digital agency to help with web design or digital marketing? If so, then it’s probably time you construct a meticulously detailed inbound marketing, SEO or website RFP outlining the project’s parameters and expectations and then send the web RFP out to a half-dozen or more digital agencies, right? Wrong. Turns out old-fashioned website requests for ...

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Why You Should Ignore That Unsolicited Email From That “SEO Expert”

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Email Marketing - SEO scam alert! Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimization – beware. Odds are your helpful-sounding new “friend” is an email spammer/SEO scammer....

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26% of Companies Agree This Is Their Top Marketing Challenge

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Digital Marketing - Your marketing challenges aren’t unique. While it may feel that way at times, the truth is that the marketing challenges you face day in and day out are felt by companies across every industry in almost every vertical. The uniqueness is actually in the solutions you use to solve your marketing challenges....

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Inbound Marketing Strategy “Advice” from George Washington

inbound marketing strategy advice from George Washington Read More

Digital Marketing Strategy - It’s like old George Washington used to say: “Why waste time on an old-fashioned inbound marketing strategy when you could be out chopping down cherry trees, firing muskets at people wearing red coats and starting a cool new country?” OK, I’m pretty sure our first president never uttered those exact words, but his inbound marketing advice still ...

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Web Developer Matt Chase & User Experience Geek Marc Frechette Join Vital!

User Experience Specialist Marc Frechette and Lead Web Developer Matt Chase Read More

News & Culture - Team Vital just keeps getting stronger. More versatile. More experienced. #TeamVital recently welcomed UX geek Marc Frechette and legendary web developer Matt Chase to our roster of Vitalians, making us all experience great joy....

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