Articles by: Marc Frechette
Marc Frechette

How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI

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Pay-Per-Click Marketing -

In the exciting world of pay-per-click (PPC) marketing, ad impressions can be a very large, intimidating-looking number.

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PPC Agency Audit – How to Choose a PPC Partner

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Pay-Per-Click Marketing -

Unlike traditional ad placement, much of the thousands of dollars placed by your pay-per-click (PPC) partner aren’t as readily visible as big billboards or radio play.

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If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

PPC pay-per-click and Inbound acoustic hit Read More

Digital Marketing Strategy -

We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past.

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