Shawn McCarthy, Author at Vital Design

Locations Boston San Francisco Portsmouth

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Shawn McCarthy

PPC Lead Strategist/Manager

Shawn draws upon his deep PPC expertise to oversee the strategy and management of clients’ paid search efforts across all possible channels: Google AdWords, Facebook, Linkedin, YouTube, and more. As a result of his thoughtful analysis, constant monitoring, tireless review, and strategic decision-making, he delivers highly impactful PPC campaigns. Prior to joining Vital, Shawn helped B2B, B2C, and eCommerce clients across all industries including Wayfair (called CSN Stores at the time), Digital AdVisor, and WordStream. He also consulted for many companies including Stonewall Kitchen and Mattress Firm.

Digital Marketing

Performance Max PPC is Proof that Google Loves B2B Marketers and Wants Us to Be Happy

By: Shawn McCarthy

Pay-Per-Click Marketing

PPC Advertising 101: Tips for Schools, Colleges, and Universities

By: Shawn McCarthy

pay per click marketing showing data on devices

Digital Marketing

Pay-Per-Click Marketing:
A ‘Nuts & Bolts’ Guide

By: Shawn McCarthy

Conversion Rate Optimization

2 Tools to Improve Website Conversion Rates & Grow Your Email Lists

By: Shawn McCarthy

Search Engine Optimization

Hey Alexa, How Do I Optimize for Voice Search?

By: Shawn McCarthy

Digital Marketing

Your Google AdWords Campaign: Ad Position and Why it Matters

By: Shawn McCarthy

eCommerce Development

9 Ways to Improve eCommerce Conversion Rates

By: Shawn McCarthy

Pay-Per-Click Marketing

The Secret to Improving PPC ROI

By: Shawn McCarthy

Pay-Per-Click Marketing

How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI

By: Shawn McCarthy

Pay-Per-Click Marketing

PPC Agency Audit – How to Choose a PPC Partner

By: Shawn McCarthy

PPC pay-per-click and Inbound acoustic hit

Digital Marketing Strategy

If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

By: Shawn McCarthy

pay-per-click-campaigns-for-business

Digital Marketing

Optimizing Pay-Per-Click Campaigns for Business: Part 2

By: Shawn McCarthy

PPC-marketing-for-business

Digital Marketing

Optimizing Pay-Per-Click Campaigns for Business

By: Shawn McCarthy