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employer branding Brand Development

Attract More Job Candidates With Employer Branding [+ Mini Case Study]

Written by: Melissa Lore

What is visual identity Brand Development

How to Build a Strong Visual Identity for Your Brand (+ 5 Examples)

Written by: Melissa Lore

News & Culture

Vitalian | Boost Your SEO in 2023

Written by: Zac Gregg

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Shawn McCarthy
PPC Lead Strategist/Manager

Shawn draws upon his deep PPC expertise to oversee the strategy and management of clients’ paid search efforts across all possible channels: Google AdWords, Facebook, Linkedin, YouTube, and more. As a result of his thoughtful analysis, constant monitoring, tireless review, and strategic decision-making, he delivers highly impactful PPC campaigns. Prior to joining Vital, Shawn helped B2B, B2C, and eCommerce clients across all industries including Wayfair (called CSN Stores at the time), Digital AdVisor, and WordStream. He also consulted for many companies including Stonewall Kitchen and Mattress Firm.

Digital Marketing

Performance Max PPC is Proof that Google Loves B2B Marketers and Wants Us to Be Happy

By: Shawn McCarthy
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5 min read
Pay-Per-Click Marketing

PPC Advertising 101: Tips for Schools, Colleges, and Universities

By: Shawn McCarthy
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26 min read
pay per click marketing showing data on devices
Digital Marketing

Pay-Per-Click Marketing:
A ‘Nuts & Bolts’ Guide

By: Shawn McCarthy
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19 min read
Conversion Rate Optimization

2 Tools to Improve Website Conversion Rates & Grow Your Email Lists

By: Shawn McCarthy
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3 min read
Search Engine Optimization

Hey Alexa, How Do I Optimize for Voice Search?

By: Shawn McCarthy
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3 min read
Digital Marketing

Your Google AdWords Campaign: Ad Position and Why it Matters

By: Shawn McCarthy
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5 min read
eCommerce Development

9 Ways to Improve eCommerce Conversion Rates

By: Shawn McCarthy
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8 min read
Pay-Per-Click Marketing

The Secret to Improving PPC ROI

By: Shawn McCarthy
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3 min read
Pay-Per-Click Marketing

How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI

By: Shawn McCarthy
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3 min read
Pay-Per-Click Marketing

PPC Agency Audit – How to Choose a PPC Partner

By: Shawn McCarthy
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5 min read
PPC pay-per-click and Inbound acoustic hit
Digital Marketing Strategy

If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

By: Shawn McCarthy
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3 min read
pay-per-click-campaigns-for-business
Digital Marketing

Optimizing Pay-Per-Click Campaigns for Business: Part 2

By: Shawn McCarthy
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3 min read
PPC-marketing-for-business
Digital Marketing

Optimizing Pay-Per-Click Campaigns for Business

By: Shawn McCarthy
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5 min read

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