Pay-Per-Click Marketing
Shawn McCarthy
PPC Lead Strategist/Manager
Shawn draws upon his deep PPC expertise to oversee the strategy and management of clients’ paid search efforts across all possible channels: Google AdWords, Facebook, Linkedin, YouTube, and more. As a result of his thoughtful analysis, constant monitoring, tireless review, and strategic decision-making, he delivers highly impactful PPC campaigns. Prior to joining Vital, Shawn helped B2B, B2C, and eCommerce clients across all industries including Wayfair (called CSN Stores at the time), Digital AdVisor, and WordStream. He also consulted for many companies including Stonewall Kitchen and Mattress Firm.
Conversion Rate Optimization
2 Tools to Improve Website Conversion Rates & Grow Your Email Lists
By: Shawn McCarthy
Pay-Per-Click Marketing
Your Google AdWords Campaign: Ad Position and Why it Matters
By: Shawn McCarthy
Pay-Per-Click Marketing
How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI
By: Shawn McCarthy