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Kno-Bu + Kickstarter = A Savvy Style Combination

Once in awhile, a site comes along that makes you realize how powerful the Internet really is. Kickstarter is that kind of site. It’s a place where creative projects—big, small and everything in between—can get funding from anyone with an Internet connection. Think it sounds like pipe dream central? Talk to the creators of Pebble.

How Kickstarter works

Users who want funding for a project create a page featuring a video and the story of the project, and set a goal for fundraising. If visitors like the project, they can choose to make pledges to it in amounts that can range from one dollar into the thousands. If the project reaches its goal, the users who pledged will be charged for their pledge and receive an incentive that matches their pledge amount. If the project doesn’t make its goal, the pledges aren’t charged.

Knō-Bü™

Vital client Knō-Bü™ created ButtonWrapz™ as a fun and easy way to spice up coats, jackets and home furnishings. ButtonWrapz™ are a stretch covering for buttons that come in a variety of trendy colors and patterns. This simple, clever product needed a little kick (sorry) getting started—and that’s where Kickstarter comes in. Knō-Bü™ worked with a videographer to shoot a video showing the product in action, and worked with Vital to write and launch a Kickstarter campaign. With a goal of $8,000, Knō-Bü™ hopes to raise the money to move production to the United States, expand their product into more designs, and to grow their profile in the fashion community by attending trade shows. You can check out their Kickstarter here.

We’re excited to work with Knō-Bü™ because they’re a company that’s truly committed to conducting business in a way that has a positive impact on the world. They have partnered with the Help for Haiti Foundation, and hope that they will soon be able to donate five iPad computers to classrooms at a school run by the foundation. They’re also committed to sustainability: ButtonWrapz™ make the “reuse” part of “Reduce, Reuse, Recycle” a whole lot more stylish, and their goal to move production to the U.S. is a green option. We hope you’ll check out their Kickstarter and think about pledging!

Want to know more about how Kickstarter can be used to launch your project or product? We can help. Get in touch with us today.

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Chris Getman

Chris is well-known as a leader in cross-disciplinary digital marketing strategy and execution, with over a decade of expertise in content marketing, SEO, and online lead generation. As Vital’s Director of Digital Marketing, he sets the direction for the company’s culture and operations, in addition to driving client success for some of the fastest-growing B2B and higher education brands in the world. He has been a featured speaker at marketing conferences such as the UNH Digital Marketing Conference and New Hampshire UXPA, and he has shared his insights as a guest writer on some of the top marketing websites around, including HubSpot and Convince & Convert. He also writes about agency life on his highly-regarded blog, The Agency Arsenal.