5. Stellar SEO
WordPress helps effortlessly elevate your website ranking potential by ensuring search engine best practices, automatically using standards-based technology preferred by search engines, like Google, Bing, and Yahoo. This drastically decreases the time you spend thinking about keywords, meta tags, etc.
The Big Benny: Even Google’s Senior Search Engineer Matt Cutts has said that sites built in WordPress are capable of ranking higher in search results because WordPress takes care of 80-90% of Google’s crawling issues.
6. Responsively Ready
Today, every business needs their website to be fully functional and accessible across all platforms, screens and devices—smartphones, tablets and laptops. So, the CMS you choose needs to be able to support a responsive grid system. WordPress has plenty of beautiful responsive themes (and more [CP1] can be built custom) that allow any business to get their website going, and going the right way!
The Big Benny: WordPress solves for responsive, enabling your website to be available to a much wider audience, boosting your SEO, and helping “future-proof” your site.
7. Customizable Content
Yes, WordPress is usable right out of the box (which the non-techies love), but it also supports further customization. Beyond font types and sizes, colors and website backgrounds, WordPress lends itself to advanced users, too. WordPress may have started as a blogging platform, but today you can design and develop sophisticated websites entirely on the WordPress CMS.
The Big Benny: If you can dream it, it can be built on the WordPress CMS platform.
8. Affordable Advantages
Not every CMS is accessible and easy to use—and we all know what that means: no one in your company knows how to access it, make updates or fix a thing. So, you’re either constantly calling in (and paying in) to your developer to do these should-be simple tasks, or you’ve given up all together and your website’s content has become frozen in time, while your Google ranking plummets. Not any longer. WordPress puts the power back in your hands, and even if there is an issue, WordPress’ extensive development community always has you covered—for less!
The Big Benny: For the most part, you can do it yourself with WordPress, but if you can’t, you’re guaranteed to find someone who can do development, maintenance or support for you—and the price will be competitive.
So, it’s no surprise the goliaths are enlisting WordPress to move at the pace the digital age demands—to empower their marketing departments, delight their consumers and surely satisfy the search engines.
We encourage you to use these 8 WordPress benefits as a benchmark for the performance of your current CMS or any CMS you are considering—your online credibility, usability and findability likely hinders on this fundamental tool.
Do you use WordPress, or are you unsure how to get started? Feel free to contact us for advice—we’re always here to help!