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Stop Wasting Your Marketing Budget — 10 Ways to Go Inbound in 2014

inbound marking budget

6. Webinars

Webinars give you a chance to share your expertise. It wouldn’t be realistic for you to offer free trainings and consultations on demand, but it CAN be realistic to have occasional webinars that people can join. And be sure to archive — it will make your webinar available to a much larger audience, and give you more mileage for your time spent.

7. Infographics

Infographics are one of the hottest and most-shared content formats. What’s the deal with all this graphical love? Infographics give our skimming impulse a great big visually-pleasing hug, allowing for instantaneous impression of a concept. Statistics, facts, numbers and further affirmations of the concept are available upon closer look, but the value of first-glance gratification cannot be stressed enough.

8. CTA Strategy

Above the fold, below the fold, throw the fold away! Your CTAs should be placed thoughtfully around exactly the right copy for maximum effectiveness. Read Doug Ridley’s recent article for more on this.

9. Conversion Funnel

You should have different levels of conversion on your site for corresponding levels of engagement in your services. For more on the conversion funnel, check out this recent article on Hubspot: The Steps You Need to Define the Stages of Your Sales & Marketing Funnel.

10. Landing Pages

A landing page is a page devoted to one specific audience—either people searching for a specific keyword, visitors brought in by a unique URL that only appears on your business cards, or any other audience for whom you want to tailor a specific message. For more information on landing pages, Brian over at Copyblogger has a great landing page *on* landing pages here.

 

The 10 tactics above, when executed within a solid inbound marketing strategy, will be more successful at bringing in leads for your budget than billboards, commercials or unsolicited mailers ever will. Have more questions? We’d love to talk with you further! Please comment below or send us a note!

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