Digital Marketing Coordinator

Vital is looking for an organized and energetic Coordinator who is eager to jump in and tackle the daily marketing activities that fuel our client strategies. As a Coordinator, you will be a part of our Digital Marketing Production Team, serving a critical role in supporting our client projects. Our coordinators work directly with specialists, account managers and strategists to complete projects that will help our clients meet their goals.  We have Coordinator, Senior Coordinator and Lead Coordinator roles for those that love to dig in, learn technology and apply it.  For any of these roles, at least 2 years of  company side or agency experience is needed.

Just some of the great work we do includes:

• Distributing blog posts
• Learning and using Automated Marketing Systems (HubSpot, Pardot, Marketo, Etc.)
• Executing email marketing and lead nurture campaigns
• Tracking client website performance
• Increasing the number of external links to a client’s website
• Website page and post content population
• Page building using the WordPress block editor
• Website QA

Work with account managers, specialists, and strategists to design and execute strategies that ensure project success. From execution to reporting you will be a key contributor, diving into the fast-paced world of agency life!

****Please note, we’re only hiring this position for our headquarters, located in Portsmouth, NH.

****The coordinator position is non-remote in year 1. The ideal candidate should be local to the New Hampshire seacoast area. (The occasional WFH is acceptable, but this is not a 2:3, 3:2 or fully remote role).

Any Coordinator with more than 1 year at Vital or who lives > than 35 miles from HQ can request a flexible work schedule.

Responsibilities:

Work with account managers, specialists, strategists and other coordinators to execute and report on client projects and digital strategies to help them meet their goals. Stay up to date on ever evolving tech stack and apply it to your daily workload.

Technical Skills & Experience:

Have experience with, or the ability to, rapidly learn the ins and outs of each of our marketing and creative services software systems. Including, but not limited to:

• Google Analytics
• WordPress
• Google Tag Manager
• Magento
• HubSpot
• SalesForce
• Moz
• Hotjar
• OptinMonster
• MailChimp
• Gather Content
• JIRA

…and many more on a daily basis. You will be responsible for learning how to navigate through each one.

Personal Skills & Abilities:

Our strongest coordinators have excellent time management skills and excellent communication skills both in person and digitally.

Exceptional attention to detail is a requirement.

Be organized and a great multi-tasker.

A humble, down-to-earth attitude about learning and asking questions in order to grow and contribute to Vitals process, projects and strategies.

The ability to take ownership of a task and carry it through to the finish line.

Possess the flexibility to respond smoothly to changing deadlines and priorities.

Be process-focused, with the ability to execute multiple complex projects at once.

Be a team player who is prepared to collaborate and work closely with a vibrant and creative team.

An ideal candidate will:

Be inbound marketing certified (via HubSpot).

Have an understanding of basic digital marketing and website-building related terms and strategies like:

• Blogging
• Search engine optimization (SEO)
• Link building
• Email marketing
• Social media marketing
• Conversion rate optimization (CRO)
• Key Performance Indicators (KPI)

Be proficient in Microsoft Office, particularly Word, Excel and PowerPoint.

Have some comfort with WordPress.

Be familiar with Google Sheets, Google Docs and Google Slides.

Have a working knowledge of Google Analytics and how it can track and measure performance at a basic level. The ability to find trends and patterns within data is a huge plus.

Have some knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.

Have some knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, Opt-In Monster.

Have some experience with quality testing websites and effectively documenting issues.

Familiarity with the following programs is a plus: JIRA, Gather Content.

Examples of Coordinator Responsibilities:

Report on your clients’ monthly progress using Google Analytics, HubSpot and other key marketing tools unique to each client.

Develop relationships with website editors to drive link building strategy.

Work within email marketing software (usually MailChimp and HubSpot) to draft and send emails, create segments and set up lead nurture workflows.

Build pages in WordPress and publish blog posts.

Populate client websites with provided copy and images.

Test client websites for design and functionality.

Share posts on social media.

If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.

Benefits:

• Competitive salary.
• Health benefits.
• Simple IRA.
• Great Perks – Read all about ’em →