Digital Marketing Specialist
Vital is looking for an organized and energetic digital marketing specialist who is eager to jump in and learn all the ins and outs of working at a fun, fast-paced creative and digital marketing agency.
As a digital marketing specialist, you will be scoping out digital marketing projects, conducting keyword research, competitor research, and assisting with digital marketing strategy for our clients. Our specialists work directly with coordinators, account managers, account strategists, and project managers to scope and plan projects that will help our clients meet their goals. This could be anything from:
- Scoping blog posts, articles, web pages, eBooks, and other content
- Conducting keyword research
- Conducting competitor research
- Increasing the number of external links to a client’s website (link building)
- Learn and conduct strategy for SEO, CRO, email, link building and paid ads
- Learning and gaining experience to become a digital marketing strategist
- Earning certifications and specializations in SEO, CRO, email, link building, and paid ads
While the account managers and strategists help lay out high-level strategies to help clients succeed, you’ll assist in creating these strategies as well as helping execute in some scenarios. You’ll be taking high level ideas, and turning them into actionable and well scoped projects. Your work will directly affect our client’s success.
Informal reviews will be conducted after 3 and 6 months to ensure the associate’s performance is on track.
After two years in the specialist role, associates may be offered a strategist position, which includes taking on more strategy related tasks, research, client relationships, client success, and responsibilities.
Work with account managers, project managers, account strategists and other specialists to create well scoped digital marketing projects.
Technical Skills & Experience:
Have the ability to rapidly learn the ins and outs of our marketing and creative services software systems, including, but not limited to:
Google Tag Manager
You will be responsible for learning how to navigate through each one with the support of the coordinators on each account.
Personal Skills & Abilities:
Our strongest specialists have excellent time management and communication skills in-person and digitally.
A fast thinking, logical, and analytical mind will have success in this role.
Exceptional attention to detail is a requirement.
Be organized and a great multi-tasker.
A humble, down-to-earth attitude when learning and asking questions in order to grow and contribute to Vital’s process, projects, and strategies.
The ability to take ownership of a task and carry it through to the finish line.
Possess the flexibility to smoothly respond to changing deadlines and priorities.
Be process-focused, with the ability to execute multiple complex projects at once.
Be a reliable team player who is prepared to collaborate and work closely with a vibrant and creative team.
An Ideal Candidate Will:
Be inbound marketing certified (via HubSpot)
Have an understanding of basic digital marketing and website-building related terms and strategies like:
Search engine optimization (SEO)
Social media marketing
Conversion rate optimization (CRO)
Key Performance Indicators (KPI)
Be proficient in Microsoft Office, particularly Word, Excel and PowerPoint.
Have some comfort with WordPress.
Be familiar with Google Sheets, Google Docs and Google Slides.
Have a working knowledge of Google Analytics and how it can track and measure performance at a basic level. The ability to find trends and patterns within data is a huge plus.
Have knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.
Have knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, and Opt-In Monster.
Have some experience with quality testing websites and effectively documenting issues.
Familiarity with the following programs is a plus: JIRA, Gather Content
To learn more about us and apply for this position, go to our jobs page.
If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and include your salary requirements.