We’re looking for a Pay-Per-Click (PPC) Specialist to join our incredible team of digital marketers. If you’re organized, understand business drivers, and possess the communication skills to develop and maintain close relationships with clients – then you’re exactly who we’re looking for to execute all our agency’s PPC management services.
We have both PPC Specialist and Senior PPC Specialist positions at Vital – compensation varies depending on experience.
Build highly targeted PPC campaigns (from scratch) across multiple channels.
Manage multiple clients’ expectations, strategies, budgets, and conversions.
Manage and maintain updates for large keyword lists.
Have a clear understanding of clients’ conversion goals.
Monitor performance based on goals, industry standards, and benchmarks.
Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
Perform research, analyze websites, document changes, and make decisions regarding optimization.
Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities.
Create monthly client reports.
Attend weekly and monthly client calls to provide updates on campaign performance.
Work closely with fellow team members to meet client goals.
Skills & Requirements:
At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
Advanced Excel skills.
Familiarity with SEO and CRO best practices.
Bonus Points, But Not Required:
Google Ads Certification.
Bing Ads Certification.
Google Analytics Certification.
Experience managing paid Facebook and Twitter campaigns.
Experience using WordPress.
Experience with Google Shopping Campaigns.
Flexible Work from Home Schedule:
Fluid workday hours (we just ask that you find time for 8 hours of work).
Freedom to choose a hybrid WFH and/or in-office schedule.