We’re looking for a Pay-Per-Click (PPC) Specialist to join our incredible team of digital marketers. If you’re organized, understand business drivers, and possess the communication skills to develop and maintain close relationships with clients – then you’re exactly who we’re looking for to execute all our agency’s PPC management services.
We have both PPC Specialist and Senior PPC Specialist positions at Vital – compensation varies depending on experience.

Responsibilities:

  • Build highly targeted PPC campaigns (from scratch) across multiple channels.
  • Manage multiple clients’ expectations, strategies, budgets, and conversions.
  • Manage and maintain updates for large keyword lists.
  • Have a clear understanding of clients’ conversion goals.
  • Monitor performance based on goals, industry standards, and benchmarks.
  • Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
  • Perform research, analyze websites, document changes, and make decisions regarding optimization.
  • Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities.
  • Create monthly client reports.
  • Attend weekly and monthly client calls to provide updates on campaign performance.
  • Work closely with fellow team members to meet client goals.

Skills & Requirements:

  • At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
  • Advanced Excel skills.
  • Familiarity with SEO and CRO best practices.

Bonus Points, But Not Required:

  • Google Ads Certification.
  • Bing Ads Certification.
  • Google Analytics Certification.
  • Experience managing paid Facebook and Twitter campaigns.
  • Experience using WordPress.
  • Experience with Google Shopping Campaigns.

Benefits:

  • Competitive salary.
  • Health benefits.
  • Simple IRA.
  • Flexible Work from Home Schedule:
    • Fluid workday hours (we just ask that you find time for 8 hours of work).
    • Freedom to choose a hybrid WFH and/or in-office schedule.
  • Great Perks – Read all about ’em →
To learn more about us and apply for this position, go to our jobs page.
If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.