Join our awesome team of digital marketing experts as our newest Digital Marketing Strategist! You will help structure workflow and coordinate with clients to ensure that Vital continues to be a lean, mean marketing machine.

Responsibilities:

  • Plan out digital marketing calendars for Vital’s clients -- Calendars typically include projects in the following areas:
    1. search engine optimization (SEO)
    2. conversion rate optimization (CRO)
    3. email marketing
    4. paid advertising
    5. content marketing
    6. social media marketing
    7. marketing automation
  • Analyze each clients’ marketing analytics, create reports and recommend future strategies and tactics based on data.
  • Be ultimately responsible for developing digital marketing strategies that hit our clients’ KPIs, generally around ecommerce sales, lead generation, site traffic, and revenue.
  • Attend weekly client status update calls and monthly client planning meetings. During these client meetings, the strategist will highlight progress towards goals, areas of improvement and recommendations for future programs.
  • Work closely with the account management team to overdeliver on client accounts and build strong, lasting relationships
  • Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.
  • Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget.

Skills & Requirements:

  • Have demonstrable experience in the calendar project areas listed above
  • Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies
  • Be process-focused, with the ability to participate in multiple complex projects at once.
  • Be a team player who is prepared to work closely with a creative team.
  • Have excellent client management skills and exceptional attention to detail.
  • Have experience in Google Docs, Sheets, and Slides (and Microsoft Word, Excel, and Powerpoint). We’d love it if you were comfortable with WordPress, too.
  • Have experience using Google Analytics to track and measure performance.
  • Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua or Infusionsoft.
  • Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on.

Bonus Points, But Not Required:

  • Be inbound marketing certified (via HubSpot).
  • Be HubSpot certified.
  • Be Google Analytics certified
  • Be Google Ads certified

Benefits:

  • Competitive Salary
  • Health Benefits
  • Simple IRA
  • Great Perks – Read all about ’em →
To learn more about us and apply for this position, go to our jobs page. If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.