When a marketing plan is done right, it can be one of the most valuable assets your marketing department has. There’s a lot that goes into creating a digital marketing plan, though—email marketing, print advertisement, paid search, website optimization, social media marketing, visual identity/branding, SEO, analytics, event marketing — the list goes on and on. As we like to say at Vital, “Plan the work; work the plan.” To help get you started, here’s a marketing plan template .doc with accompanying Excel worksheet to help you plan and track throughout the year.
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