Every project tells its own story. We pride ourselves on strategic storytelling and giving brands a voice.


How Manufacturer Rep ITNH Increased Their Online Lead Generation by 1,286%

Back in 2016, ITNH was dealing with a problem that’s become widespread in the manufacturing and distribution industry: Their website was underperforming, which meant they weren’t able to take advantage of any online lead generation opportunities. As a nationally recognized distributor of industrial printers, inks, media and printing accessories, ITNH had primarily focused their marketing ...

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Inbound Marketing Case Study: Chinburg Properties

Chinburg Properties, Inc. is a fully integrated development and construction firm with over 20 years of experience in New Hampshire, Massachusetts and Maine. In addition to new home construction, the Chinburg portfolio of services includes: general contracting, construction management, renovation and restoration, commercial and residential rentals, and property management. In this case study we’ll outline ...

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Digital Marketing

Digital Marketing for Manufacturer Case Study

CSS has manufactured water stills and steam sterilizers (autoclaves) in Boston, Massachusetts, since 1946. Through 65+ years of research and development, CSS products can now be found in many of the leading universities and medical research and biotechnology facilities across 70 countries. ...

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Chinburg Brand Architecture

Brand Architecture

All Under One Roof – A Brand Architecture

Challenge: Creating a Unified Brand Architecture for a Full Service Real Estate Firm Often, it’s the most successful businesses that lack a strong brand strategy. When a company grows quickly, acquiring other brands and adding services, there isn’t always time to devote to brand architecture resulting in a disjointed house of brands that do not harness or build brand ...

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Wicked Good Lobstah – with OpenCart Ecommerce

Challenge Build an e-commerce store to help a local legend go national Sanders Lobster Company wanted a new website that would help them broaden their customer base. Locals already know and trust the Sanders Family brand—both the Lobster Company, established in 1952, and the local fish market, a staple in Portsmouth since the mid-1980s. Sanders ...

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Social Media

Telling Stories, Sharing Experiences a Social Media & Inbound Strategy

Challenge To introduce a new social media platform, engage followers, and provide value to current and future sponsors. The New Hampshire Film Festival came to Vital Design with three inbound marketing goals. 1) To engage new social networks without detracting from the value of their established Facebook and Twitter communities, 2) to provide followers with ...

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Brand Development

Branding a Motor Vehicle Empire – A Hybrid Brand Architecture

Challenge Create a stronger brand identity Successful businesses and entrepreneurs often share the same challenge: they have been following a pattern of success and growth, creating or acquiring new brands, without having time to stop and take a bird’s eye view of their brand identity. Successful businesses often find themselves with a brand portfolio that, ...

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Inspiring and Informing using the WordPress CMS

Challenge How do we inspire and become a community resource? The Anticancer Lifestyle Program came to Vital with an impassioned mission. Their website needed to be the groundwork for inspiring patients and survivors with optimism and the empowerment of knowledge. Strategy Create an inviting site that embodies hope and clearly communicates resource topics. Our solution ...

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A Funnel Full of Conversion Strategy

Protect Your Manhood was born from the idea that men need a reliable resource for health knowledge and products to help them take control of their wellness. The founder knew firsthand how difficult finding information and solutions to his own problems were, and decided to remedy this lack of information with his new business.  He ...

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