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  • Davey - Silver Medal - 2019
  • Web Award - Professional Services - 2019
Ariel Group
Targeted Corporate Training Services for Business Growth

Project Overview

Ariel came to us with a beautiful new brand and an outdated website that needed to be brought back to life. What we delivered was an award-winning website that improved every measurable metric. But most important of all, we gave them the tools, platform, and guidance to empower their marketing efforts for years to come.


We needed to make the programs feel familiar while still being visually unique. This section is focused more on browsing than converting on specific programs, in order to show off the breadth of Ariel’s offerings. We utilized card grids to maximize real estate when visitors are browsing and fed related programs throughout the interior screens.


Ariel is in the people business, and they know that business is only as strong as your people. We made sure the team browsing experience was as bold and vibrant as the people we were highlighting. Browsing and filtering are effortless as you look through hundreds of company personnel and facilitator bios.

Style Guide

One of the most exciting pieces of any web build is taking branded elements and turning them into useful UI/UX elements that enhance usability and give users the sense that they are fully immersed in the brand. We utilized arrow patterns with a core concept akin to "follow the leader" ideology. We challenged ourselves by finding interesting ways to show the branded "A" as something aspirational for leaders.

We continue to support Ariel as a digital marketing partner by supplying them with executable strategies centered around increasing website traffic, qualifying leads, and refining our already best-in-class user experience.

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