Ariel Group
Digital Marketing
The Art & Science of Winning Featured Snippets on Google (+ 3 Success Stories)
Written by: Dave Currier
Digital Marketing
Written by: Dave Currier
Davey - Silver Medal
Web Award - Professional ServicesAriel came to us with a beautiful new brand and an outdated website that needed to be brought back to life. What we delivered was an award-winning website that improved every measurable metric. But most important of all, we gave them the tools, platform, and guidance to empower their marketing efforts for years to come.
We needed to make the programs feel familiar while still being visually unique. This section is focused more on browsing than converting on specific programs, in order to show off the breadth of Ariel’s offerings. We utilized card grids to maximize real estate when visitors are browsing and fed related programs throughout the interior screens.
Ariel is in the people business, and they know that business is only as strong as your people. We made sure the team browsing experience was as bold and vibrant as the people we were highlighting. Browsing and filtering are effortless as you look through hundreds of company personnel and facilitator bios.
A strong mobile experience is always a top priority. Here, we wanted to push beyond just stacking and shrinking sections to fit on mobile devices. Instead, smaller screens get a curated experience with menus, sliders, and fonts, all carefully optimized for maximum readability on the go.
One of the most exciting pieces of any web build is taking branded elements and turning them into useful UI/UX elements that enhance usability and give users the sense that they are fully immersed in the brand. We utilized arrow patterns with a core concept akin to "follow the leader" ideology. We challenged ourselves by finding interesting ways to show the branded "A" as something aspirational for leaders.
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