BankProv

Challenging today to transform tomorrow.

BankProv, formerly known as “The Provident Bank,” is the 10th oldest bank in the country

This strong community bank was well known for their small business and personal banking client base. Innovative and solution-minded, they saw an opportunity to grow their financial support through digital banking and global aspirations. They saw a way to better serve their existing personal and business banking relationships by pioneering FinTech solutions and leveraging digital currencies, like Bitcoin. So, they approached us for a redesigned and fully optimized website to properly showcase their expanded service offerings and new brand identity

Appealing to FinTech

The old website had a hyper-local feel with a traditional green and white color scheme and community-focused content. The redesign needed to show that even though BankProv is one of the oldest banks in the country, their mission is to embrace new technologies in FinTech and digital currency to better serve their customers. Applying the boldness of technology-based websites, we introduced a sleek, cutting-edge look that properly conveys their heightened digital capabilities. We wanted to be really forward thinking. How could we best prepare them for global online expansion? This inspired us to create a visual niche; we utilized motion graphics with moving globes and nodes that have an ethereal, futuristic feel. The homepage truly became a showpiece to set the tone for their rebrand.

project-page-comp BankProv homepage

Remaining Accessible

Even though BankProv was transitioning from a branch-based model to a global online strategy, they were also sharply focused on continuing to serve their current clientele. The new look and feel also emphasizes a strong people focus, showing the faces of the professionals who are behind the bank. By expanding their company and leadership pages, we reaffirmed their values of strong community relations and a focus on sponsorship. We balanced the new modern elements by retaining strong people-first imagery on the personal and business banking pages.

Navigation

The site needed to be user-friendly for both the digital banker and the small business banker, so we spent a lot of time site mapping and testing the user experience. Given the drastic aesthetic difference, we wanted to make sure that the new site was designed to welcome and serve both existing and future clients. There are a lot of portals, investor areas, and company content, so we created a place to select one of the three business models: business, personal, or digital banking. This top navigation allows each user to self-identify, which makes the whole website experience feel very customized.

WordPress

The old website was on Banno, an outdated content management system (CMS), which was a real pain point for them. We introduced WordPress, and its intuitive backend design has been instrumental, especially during the COVID-19 crisis. BankProv went from calling their hosting provider to make the simplest content updates to empowering their own in-house designer to build new pages and add graphics. On the new site, they are able to release timely messaging and communications to their audience. We worked closely with them throughout the entire website build, helping them create a resource center, connecting their email system, and Google Analytics, creating a solid digital marketing foundation for their team.

BankProv icons

BankProv chose Vital as their strategic partner because our services went well beyond giving their website a facelift. Our team set them up for future success by helping them appeal to the FinTech vertical and preparing them for global expansion.

Related Projects
website
View Project
The Pro Companies | Energypro
EnergyPro | Website
Website
website
View Project
The Pro Companies | Buildpro
Buildpro | Website
Website
website
View Project
Duck Creek Technologies
Duck Creek Technologies | Website
UI/UX Strategy, Videography, Website
website
View Project
Hitachi Solutions
Hitachi Solutions | Website
UI/UX Strategy, Website, Wordpress
website
View Project
VIP Auto Tires & Service
VIP Auto Tires & Service | eCommerce Website
eCommerce, Magento, Photography
website
View Project
Ariel Group
Ariel Group Corporate Training | Website
UI/UX Strategy, Website, Wordpress
website
View Project
Silvercloud
SilverCloud | Website
Wordpress
website
View Project
Globalization Partners
Globalization Partners | Website
UI/UX Strategy, Website, Wordpress
website
View Project
Big Brother Big Sister of MA Bay
Big Brother Big Sister of Mass Bay | Website
UI/UX Strategy, Website, Wordpress
website
View Project
Cross Roads House
Cross Roads House | Website
UI/UX Strategy, Website, Wordpress
Stanley Elevator Company
Stanley Elevator | Website
UI/UX Strategy, Website, Wordpress
website
View Project
ITNH, Inc.
ITNH | Website
eCommerce, Magento, UI/UX Strategy

Ready to Start A Project?

Let’s do this! We can’t wait to hear about what you’ve got planned. Fill out the form below and let’s get started.
  • Hidden