The Anticancer Lifestyle Program came to Vital with an impassioned mission, but they were unsure of the most effective means to promote their program offerings and manage their wealth of knowledge. Not only were they starting a 12 week support and educational series for local patients of the hospital, but they also wanted to expand the concept to a wider online community. Their website needed to be the groundwork for inspiring patients and survivors with optimism and the empowerment of knowledge.
In designing this site it was critical that all design elements embody a feeling of trust, calming, optimism, and clarity. We accomplished this through the use of welcoming imagery, a friendly, approachable font and vibrant colors.
A major challenge all information heavy sites face is the organization of content. Anticancer Lifestyle Program was no different. They had a wealth of information to disseminate and needed to do so in digestible portions and relevant categories. We took our cue from the program’s key areas of concentration: Anticancer Diet, Anticancer Fitness, Anticancer Mindset, Toxin Free Living, and Social Connections. Not only does this segment content into logical topics, which is helpful to users, but it also supports the organizations cornerstone programs. To visually organize the content we established icon and color indicators for the programs and used them throughout the site. This graphic approach to a text heavy site visually segments topics without adding more text.
Last but not least, we addressed how users would interact with the content. Knowing most visitors would be there initially for program information, it was imperative to integrate the knowledge resources to all applicable program pages. You no longer need to visit a standalone resource page or blog to find articles that might interest you. With dynamic RSS feeds we are able to bring the relevant information directly to the related landing pages. This gives additional opportunities for targeted calls-to-action and creates a more robust user experience.
By creating a site that is dynamically updated through the use of a singular blog, the Anticancer Lifestyle Program is able to streamline their website maintenance and maximize content value by serving it to areas of established interest. The result is a site that is uniquely customized by content and encourages visitors to get involved with their programs.
What the client said:
“Vital Design created a perfect online home for our program. It serves as an incredible resource for current, past and potential participants in the Anticancer Lifestyle Program. “
We love how we are able to update the site content ourselves, and the color-coding and clear navigation makes the site both beautiful and easy to navigate, it’s our first foray into content marketing strategy. This ease of navigation was especially key to this project, and helped us reinforce our key pillars of diet, fitness, mindset and environment. A strong content management system can empower a business and the WordPress CMS is at the forefront of the CMS game.
Vital delivered a site that is an effective and powerful resource for our participants and the general community. The program is currently at capacity, and we expect to be for the foreseeable future. As we gain recognition and expand our reach, we’re so glad that our program has an online portal that we can truly be proud of.”
– Betsey Rhynhart, Anticancer Lifestyle Director of Program Development