Nike, Adidas, Sketchers, Under Armour, New Balance, the list goes on. Chances are, if you own a pair of shoes from a major name brand, you have a piece of Ortholite cushioning your every step.

Ortholite’s relationship with those brands is the cornerstone of their business model. But they needed an easier way for their marketing hub to update sales collateral online, so applying eCommerce logic to the product browsing experience was the best route. Now, even though purchases aren’t made online, sales reps can navigate the website as an inherently easy-to-use web store.