The Firearm Industry is a Complex Place

SIG came to us with a number of problems back in 2015; we needed to bring a series of smaller websites together into a single – industry leading – ecommerce platform. Being a large scale manufacturer AND retailer Enterprise Level Magento was clearly the best way forward. We needed to cater to a wide audience interested in everything from partnerships to monthly giveaways. This meant marketing content paired with products, inventory, dealers, etc.

The idea was one space for research, news, and shopping that could handle millions of users on a monthly basis. We produced something complex and interconnected that has successfully pulled SIG’s business online and it takes on new innovative responsibilities each month as we continue a strategic and technical partnership.

The results speak for themselves

Take five and just browse the site. It runs smooth, loads some incredible assets that SIG’s internal marketing team continuously turns out. We built a framework and set of systems that have made great strides towards bringing all of SIG’s business units into one place. Sales are up, the marketing team is empowered, design looks great, and we’ve worked closely to understand the machinations of SIG so we can move into the future.