Scope
Awards
  • Davey - Silver Medal
  • Web Award - B2B
Silvercloud

Positioning a Banking Innovator for Success with a Brand Reinvention

A New Look for a Traditional Space

Vital and Silvercloud have been working together since 2014, focusing on digital marketing strategies for lead generation. From that relationship, the need arose for a brand reinvention. We didn’t need a new name or logo, just a nice refresh. We looked to update the tone of messaging along with the colors and graphics by bringing some brightness and character animation into the fold.

Digital Enablement Explainer Video

Digital enablement is a somewhat abstract concept that needed a simple and digestible explanation. Our creative team worked to bring the idea to life using colorful animations that were simple enough to be expanded on and edited as we refined the concepts. After weeks of storyboarding (see below), the designs were brought into our animation studio. We used some advanced physics engines along with character rigging for realistic motion. The output is fluid and fun,  and a launch pad for more great animations to come.

Icons, Illustrations & More!

Vector illustrations were used throughout the new Silvercloud brand as a means to represent white-labeled UX interfaces, end-users, and clients. We also introduced a trio of real-life friendly faces to the mix to humanize the brand, as we realize too much illustration can get too cute, fast.

Related Projects
website
View Project
Component Dynamics
Component Dynamics | Website
eCommerce, Wordpress
website
View Project
REN Inc.
REN Inc. | Website
Wordpress
website
View Project
ACI Worldwide
ACI Worldwide | Website
UI/UX Strategy, Website, Wordpress
website
View Project
PLT Health Solutions
PLT Health Solutions | Website
UI/UX Strategy, Website
website
View Project
BankProv
BankProv | Website
Rebrand, UI/UX Strategy, Website
website
View Project
Duck Creek Technologies
Duck Creek Technologies | Website
UI/UX Strategy, Videography, Website
website
View Project
Hitachi Solutions
Hitachi Solutions | Website
UI/UX Strategy, Website, Wordpress
website
View Project
ITNH, Inc.
ITNH | Website
eCommerce, Website, Wordpress
website
View Project
Ariel Group
Ariel Group Corporate Training | Website
UI/UX Strategy, Website, Wordpress
website
View Project
Globalization Partners
Globalization Partners | Website
UI/UX Strategy, Website, Wordpress
website
View Project
SIG SAUER
Sig Sauer | eCommerce Website
eCommerce, Magento, UI/UX Strategy

Ready to Start A Project?

Let’s do this! We can’t wait to hear about what you’ve got planned. Fill out the form below and let’s get started.
  • Hidden