Scope
The Element Group

Company that Reinvents Financial Institutions Gets its Own Digital Makeover

A hero that tells a story

Vital designed and created a homepage hero animation that starts with an architectural rendering being drawn, then transitions to a completed Element project. The animation illustrates Element’s process, communicating their capabilities to their users without using a single word.

 

Project Overview

The Element Group designs, plans, builds, and executes new builds, remodels, and digital transformations for banks and credit unions. Their motto is “Every Bit Matters,” but their website design didn’t reflect that — and it wasn’t just a surface problem. A lack of a strategic foundation meant that the site was not generating any online leads, leaving their marketing team to rely on outbound tactics.

project-page-comp Element

UX design that works

The new website makes it as easy as possible for users to find their way to the content they’re looking for, with animated icons to highlight clickable areas and an eye-catching green hue for calls to action (CTAs). A scrollable carousel lets users explore Element projects, and the homepage is seeded with statistics and client testimonials to build trust and validation.

project-page-comp

Drawing users deeper in

In order to showcase Element’s capabilities and case studies, Vital created Service Detail and Project Detail Pages that invite users to get to know the brand. Every detail-level page extends the homepage design’s use of gorgeous photography, animated icons, validation, and prominent CTAs for a consistent, branded experience.

project-page-comp

Elements website icons
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