Tidal came to us with an idea: customizable flip flops. But custom footwear is nothing new for online stores — the big brands have allowed customers to choose the colors of their shoes for years. However, no one has opened things up to allow user-generated artwork to be printed on the actual shoe. Tidal wanted to change that. Powered by an innovative printing technique offered by another Vital partner — ITNH — Tidal was able to print any image directly on top of their proprietary foam insoles.

This was a great project for our team to flex our UX muscles, but the meat of our relationship was based around continuous web updates to further their digital marketing goals.