To help you with this process, we’ve created a Sample Marketing Budget Template, which is broken up by categories and includes all the formulas needed to calculate your balance each month, as well as your annual marketing budget, overall and by category. Simply adjust the projected costs to reflect your marketing department’s budget, and then keep track of your actual costs each month to track your budget adherence. Note: The amounts shown in the document are placeholders only, based on a hypothetical marketing budget.