Archive

10 min read

Scripted’s Website Development : A Client / Agency Story

Scripted-San-Francisco-based-tech-company-web-design

Award-Winning Vital Launches Best-In-Class Web Design for Top Tech Company Scripted

Every once in a while a website development project comes along that redefines the way we think about form and functionality. Not to say that all website development projects aren’t approached as special, but from time to time key factors align to create a website that stands out above all others. (more…)

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4 min read

Bad Call-To-Action Buttons Hurt Business—7 Ways To Fix Them

Call-to-Action buttons CTA design

A vital element of your website’s conversion strategy are its call-to-action buttons, or CTAs. If your CTAs aren’t converting, you are losing leads and hurting your business. In this post, we’ll cover what a CTA is and how to design successful call-to-action buttons. In later posts, we’ll delve deeper into the content side of things, but for now we’ll focus on the design of the CTA button itself.

What is a CTA?

A Call-to-Action (CTA) on a website refers to the area that is designed to get a click, or conversion, and often refers to the call-to-action button itself. The desired conversion might be signing up for your email newsletter, downloading a piece of premium content such as an ebook or white paper, or following you on Facebook, Twitter, LinkedIn or other social media channels.

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2 min read

Senior Front End Web Developer Job Opportunity at Vital

Senior Front End Web Developer Job Opportunity at Vital

Come join one of the best web development teams in the region as our newest Senior Front End Web Developer! You will help Vital maintain existing websites as well as build new ones using the latest in JavaScript, CSS, and HTML technologies. If you thrive on having real world challenges to accomplish big goals while fostering your obsessive need for fast, efficient code and user experience, this is the job for you! Along with coding, you will be responsible for working with project managers and designers on a regular basis to make each project the best it can be.

Responsibilities

  • Build responsive, adaptive, mobile-first websites that meet usability and accessibility web standards and best practices
  • Be responsible for maintaining, expanding, and scaling existing client websites
  • Provide accurate timelines and level of effort during all project planning phases
  • Develop back end components for WordPress and other CMS-based websites
  • Design content types, taxonomies, and other data structures based on wireframes and project requirements

Skills & Requirements

  • At least 2 years of experience with PHP and CMS such as WordPress or Drupal.
  • A strong understanding of UI, cross-browser compatibility, responsive web design, and general web functions and standards
  • Excellent HTML, CSS, and JavaScript skills
  • Familiarity with version control systems such as Git or Subversion
  • Familiarity with workflow automation tools such as Grunt or Gulp
  • Proficient at writing reusable and modular code
  • Good understanding of SEO principles and ensuring that applications will adhere to them
  • Ability to multitask and prioritize, managing multiple projects simultaneously

Bonus points for these…

  • Experience working with SOAP and/or REST APIs
  • Experience with e-commerce CMS such as Magento, OpenCart, or WooCommerce
  • Familiarity with LAMP/LEMP server environments
  • Experience in a continuous improvement/Agile environment

Benefits

To learn more about us and apply for this position, go to our jobs page.

If this job opportunity sounds like you, we should chat. Click here to tell us about yourself. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. Please be sure to include links to your work with a short write up describing what YOU did on the project.

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4 min read

The Top 10 Reasons Your Website Is Failing

website strategy

Do you get a sinking feeling every time you look at your website? Are you not seeing the results you were promised and keep reading about? It’s time to accept that your website sucks. Acceptance is the first step—but now what? (more…)

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2 min read

Vital Launches Website for Memorial Bridge Project

It’s no secret that we love our little city by the sea. Portsmouth is the place Vital calls home, so we were excited to work on the new site for the Memorial Bridge Project.  The new site will allow the N.H. and Maine DOTs to share information and updates about the construction of the new Memorial Bridge, which will replace the original bridge between Portsmouth and Kittery, Maine. For the community, it will be a great resource during the time the bridge is closed.  (more…)

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1 min read

A Recap of Digital Portsmouth: The Art of Print & Graphic Design

A Recap of Digital Portsmouth: The Art of Print & Graphic Design

We had a blast last week at Digital Portsmouth: The Art of Print & Graphic Design, a collaborative event between The Music Hall and NH TweetUp. The seacoast is a hotbed for creative, socially-savvy talent, and events like Digital Portsmouth are the perfect reason to come together. One can always expect laugher, good drinks and a bit of the unexpected.

For the third #DigitalPorts, Ned Savoie, Samantha Finigan, Whitney Swaffield and Matt Talbot presented on the ways they approach print and graphic design. Each of them touched on a different aspect of the night’s topic including the creative process, printing process, and design process.
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3 min read

Is It Time To Spring Clean Your Marketing? Dust It Off!

NH Web Design Spring Cleaning For Your Marketing

It’s been a mild winter, but we’re still thinking about spring.

We’re dreaming about breaking out shorts and enjoying some burgers and brews in the backyard. But before any of that can happen, there is that age old ritual: spring cleaning. It’s time to do all those chores you’ve been avoiding all winter, and to get your home (and head) organized, uncluttered, and squeaky clean.

The same goes for your marketing strategy, too. Spring is all about change, rebirth and (my favorite) throwing stuff away: all principles that can help you get your business marketing strategy spic and span before the first day of spring. Let the cleanse begin. (more…)

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4 min read

Pin it Up! How To Master Pinterest. (Yes, You Should Pin This.)

Pin it Up! How To Master Pinterest. (Yes, You Should Pin This.)

Pinterest was one of our “Six Social Networks You’re Not Using to Their Full Potential” last week, and although we’re social media early adopters here at Vital, we hadn’t spent much time exploring the virtual pinboard site ourselves. I decided to give it a whirl and see what kind of potential it has for social media marketing, and give you a little tutorial on setting up your own pinboard. Hope it’s helpful!

Meet Pinterest

First of all, you need to be invited to use Pinterest. If you want an invite, shoot an email to your most stylish female friends, or anyone planning a wedding. There’s probably a good chance they’re using it already, (more…)

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2 min read

A Time For Giving

A Time For Giving

Vital takes pride in all of our clients, but there are a handful that inspire us on a daily basis.

Being a Web design company, we might not be able to change the world, but we can certainly help. In Paula Abdul’s words, “Our gift to you is the stage, what you do with it, is your gift to us.” (Yes, you did just read that – shout out to Paula for her wisdom this season on the X Factor.) We build the stage for many great organizations who spend their time and energy helping others.

To give back to our most giving clients during this holiday season, we’d like to share their stories. Be inspired, be moved. Heck, go ahead and donate even. (more…)

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