It’s easy to do more. To take up more whitespace, to insert more pages, to write more copy. To be louder, flashier, or more complicated. Too often, people try to solve problems by actually making them more complex. That doesn’t take much talent. What’s impressive is a simple message that accurately communicates a complex idea. Around here we go to great lengths to simplify what we create.
The orange walls here at Vital are the physical structure that have supported over a decade of creativity. We’ve designed logos for countless successful businesses, launched nationally recognized ad campaigns and built more websites than you can shake a stick at. From the planning stages to analyzing the success of a campaign, we cut through the noise to get to the important stuff. We communicate clearly, because in a world crowded with over-the-top marketing, simple wins.
In the agency world it’s common to run into big egos. That’s just part of working in this industry. But there’s no room for that here at Vital. We are not rock stars, gurus, mavens, ninjas or any other disingenuous buzz term. We are creative professionals, we take our work very seriously. No single individual is responsible for the success of an account. We tackle every challenge together. The true value of our team is the sum of its parts. That sounds like a line, but we’re not kidding.
In this office you’ll be more apt to see a polar bear than someone wearing a suit. On a typical day you’ll find t-shirts, flip flops and old school Chuck Taylors. But don’t let the casual atmosphere fool you. Our business is creativity, and we take it seriously—but we’ve found being all buttoned up is not conducive to being creative.
At Vital we believe clear and powerful communication connects people to the things they care about. We know there’s no such thing as one-size-fits-all, especially when it comes to our clients’ needs. Here, everything starts with listening.
Agency projects often fall off the rails in one of two ways: either the client thinks they know better than the agency, or the agency thinks they know better than the client. We believe there’s a happy medium—and it all starts with communication.
We collaborate with our clients because we know that none of us can do this on our own. When we take on a project, we take the time to get to know the client, their business, and what their needs really are. We don’t have much patience for know-it-alls here—we’re much more interested in people with insatiable curiosity, people who recognize that before you can market a business, you need to know its story.