2 min read

Inbound Marketing Consultant

Inbound Marketing Consultant

Vital is looking for an organized, experienced and energized inbound marketing consultant to join our team.

Inbound marketing consultants at Vital have a critical role serving as the liaison between our clients and our production team. Our consultants oversee all activities required to help our clients meet their goals. This means you’ll play a lead role in executing inbound digital marketing tactics that include blogging, email marketing, search engine optimization and conversion rate optimization.

Responsibilities:

  • Plan, coordinate and execute your clients’ inbound marketing plans in order to meet performance goals.
  • Manage client expectations through proactive communication and scope management.
  • Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget.
  • Become the in-house expert of the client’s business and industry.
  • Take the lead in creating monthly performance reports to highlight progress towards goals, areas of improvement and recommendations for future programs.
  • Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.
  • Attend weekly client status update calls and monthly client planning meetings.
  • Analyze each clients’ marketing analytics, create reports and recommending future strategies and tactics.
  • Help make Vital a better place by finding opportunities to help improve our culture, our process and our client results.

The ideal candidate will:

  • Have at least two years experience working as a project manager or account manager in an agency environment.
  • Have performance-based digital marketing experience (specifically focused on traffic and lead generation).
  • Have experience using project management software to keep projects on track.
  • Have a working knowledge of digital marketing strategies and best practices, specifically around:
    • Blogging
    • Search engine optimization (SEO)
    • Conversion rate optimization (CRO)
    • Email marketing
    • Social media marketing
    • Marketing automation
    • Link building
    • Pay-Per-Click (PPC) marketing
  • Know Microsoft Word, Excel and PowerPoint like a pro (and Google Docs/Sheets). We’d love it if you were comfortable with WordPress, too.
  • Have experience using Google Analytics to track and measure performance.
  • Have experience using marketing automation tools such as HubSpot, Pardot, Act-On, Marketo, Eloaqua or Infusionsoft.
  • Have experience using other inbound marketing tools such as Moz, Sprout Social, Buffer, MailChimp, Constant Contact, BuzzSumo, CrazyEgg and so on.
  • Be process-focused, with the ability to manage multiple complex projects at once.
  • Be a team player who is prepared to work closely with a creative team.
  • Have excellent client management skills and exceptional attention to detail.

Preferred but not required (=bonus points):

  • Be inbound marketing certified (via HubSpot).
  • Be HubSpot certified.
  • Be Google Analytics certified.

If this job opportunity sounds like you, we should chat.

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