and remember… Success Begets Success
A digital agency’s power for performance sounds enticing in and of itself, but remember that before you visit a prospective marketing firm, thoroughly vet their brand. You need an agency that will make you a return on your investment. If an agency is repeatedly making their clients more money, they will be able to do so for themselves, too. A marketing agency worthy of representing your company understands that the ROI of great marketing is just too valuable not to also invest in for themselves.
Here are a few specific questions you should ask:
- What type of project management software do you use?
- What type of billing software?
- How do you invest in yourself and your clients?
- Do you have processes in place that prove you take the time to evolve as an agency and invest in the intangible stuff?
A good marketing agency will be able to answer these questions—easily. If they don’t believe in themselves and their tactics, it will show.