The fast-paced world of digital marketing —with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier. But the flip side of the coin is that businesses are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.
But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.
To help transform you into a more efficient marketer, we’re sharing 9 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.