Written by: Todd Wheeler
Written by: Max DesMarais
Written by: Dave Currier
Gone are the crude days of keyword stuffing and link building. Today it’s about the sophistication of Inbound Marketing. An Inbound marketing strategy is about creating compelling content, distributing that content through digital channels and driving those prospects back to your website to convert them into customers. Hubspot’s award-winning software output’s an evaluation of your inbound marketing strategy, it determines compelling keyword rich content and it analyzes your inbound successes and failures. However, it takes a Hubspot Partner Agency to execute the underlying content, to make the website adjustments, to analyze the data and to create the inbound marketing strategies that maximize this output.
With all of the digital marketing tools and softwares on the market, the landscape has become cluttered. At Vital we spend a lot of our time sorting it out for our clients. This market used to be about one thing, SEO which was a combination of two things, keywords and links. These attributes were predicated by google’s algorithms. As those algorithms matured they closed loop-holes and increased intelligence, they began to reward sites that provided superior user experiences. To create superior user experiences takes increasingly sophisticated digital marketing tools. At Vital we use them all, from Moz and Sprout Social to Marketo and Hubspot but we’ve been so impressed by Hubspot’s full service automated marketing and closed loop solutions, we had to become a Hubspot Partner Agency.
Google always wanted what was best for your customer, they just had trouble measuring it. With the increasing intelligence of the algorithms google can truly tell which sites are the best, which sites engage visitors, which keywords should be attributed to which sites, whose updating there content etc. The algorithms no longer care about how many keywords and low quality links your site has instead they look for quality user experience metrics like how much traffic a site gets, from which sources, page-stays, click-throughs, bounce rates, pages visits, updated copy, updated blog, link “earning”, conversions and other high quality website characteristics. Hubspot’s software has gone on this ride alongside the google algorithms. With the changes to google came a need for new features from Hubspot and now Hubspot is one of the most feature rich digital marketing softwares on the planet. It’s become such a robust software with such functionality that the companies using Hubspot hire Hubspot Partner Agencies to maximize there investment.
Are you looking to transform your marketing? Are you looking for an experienced, performance based partner to make it happen? Vital is a Hubspot Partner Agency and a tribe of inbound marketers who can’t wait to work with your team and start achieving results.
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