Written by: Emma Pearson
A webinar can be a highly effective digital marketing tool – signaling to your target audience that your company not only sells a product or service, it is an expert in its field and is confident about sharing that expertise.
According to an annual survey by the Content Marketing Institute, 66% of respondents said they find webinars to be an effective content creation and distribution tactic.
Webinars provide immediate value by attracting participants who agree to share their contact details in exchange for the helpful information you’ll be providing. This makes webinars an extremely effective lead-generation tool.
Webinars provide long-term value because you can post the recorded version as gated, on-demand content on your website, thereby turning a live, one-time event into an ongoing, lead-generating offer.
Webinars are also a great channel for thought leadership. They give you an opportunity to speak live to a large number of your current and potential clients, and offer your audience the opportunity to ask questions and interact with you directly.
Not only do our in-house specialists make it easier than ever to create and broadcast high-quality, professional webinars for your company, our digital marketing team is skilled at designing a comprehensive strategy around the webinar to make sure you get maximum value for your investment.
Put our webinar production team to work for you. Together, we’ll create a webinar strategy that helps your company stand out as a thought leader in your field, while creating new opportunities to build goodwill and engagement with your target audience.
Plan, present, record, repeat! A solid webinar strategy can help you exceed your digital marketing goals.