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Digital Marketing

Why Computer-Generated Content is NOT the Future of Digital Marketing

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Digital Marketing - Millions of years ago, our ancestors and their tiny brains were just starting to walk upright and learn how to make tools that could help them survive to see the ripe old age of 16. Flash forward to present day, and we modern humans have used our significantly larger craniums to develop robot technology – ...

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The Best (and Worst) Question to Ask When Choosing a Digital Marketing Agency

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Content Marketing Strategy - You’re in the process of selecting a digital marketing agency and depending on where you are in that process, you’ve probably already completed the following tasks:...

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5 Ways to Generate More Leads From Your Website

Online Lead Generation Through Your Website: A Beginner’s Guide For B2B Companies On How It All Works Read More

Digital Marketing - How to Use Inbound Marketing to Generate More Leads From Your Website What if there was a cool machine that could generate more leads for your business and — once you get it firing on all cylinders — dramatically increase your revenue? Well there is. It’s your website....

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PPC Advertising 101: Tips for Colleges and Universities

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Pay-Per-Click Marketing - More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D. in PPC to get started....

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Why You Should Ignore That Unsolicited Email From That “SEO Expert”

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Email Marketing - SEO scam alert! Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimization – beware. Odds are your helpful-sounding new “friend” is an email spammer/SEO scammer....

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How Content Marketing Can Amplify Your B2B Lead Generation Strategy

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Digital Marketing - In our digital-obsessed world, no one is safe from the influx of content marketing — even in the B2B realm. So long to the days where all B2B lead generation efforts depended on outbound marketing tactics such as cold calling, direct mailers and salesperson drop-bys. Welcome to the reign of inbound B2B content marketing materials ...

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26% of Companies Agree This Is Their Top Marketing Challenge

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Digital Marketing - Your marketing challenges aren’t unique. While it may feel that way at times, the truth is that the marketing challenges you face day in and day out are felt by companies across every industry in almost every vertical. The uniqueness is actually in the solutions you use to solve your marketing challenges....

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Inbound Marketing Strategy “Advice” from George Washington

inbound marketing strategy advice from George Washington Read More

Digital Marketing Strategy - It’s like old George Washington used to say: “Why waste time on an old-fashioned inbound marketing strategy when you could be out chopping down cherry trees, firing muskets at people wearing red coats and starting a cool new country?” OK, I’m pretty sure our first president never uttered those exact words, but his inbound marketing advice still ...

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