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Vital’s newest Digital Marketing Coordinator, Sam Costanzo, has a background and experience that’s unlike many marketers.

PPC Advertising 101: Tips for Colleges and Universities

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Pay-Per-Click Marketing - More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D. in PPC to get started....

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Vibe Very Much Alive at Top Digital Marketing Agency

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News & Culture - A recent satirical article published in The Tug entitled “Steven Ruins Vibe at Vital Design” erroneously asserts that the cultural vibe at our growing digital marketing agency died earlier this week at the hands of a recent college graduate named Steven Buzzell....

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How I Got a Job at a Premier Marketing Agency — Straight Out of College (Bonus: 5 Tips on How to Succeed)

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News & Culture - Why does it seem so hard for recent graduates to find a job after college, let alone one that they look forward to each and every day? Some young adults graduate from college and assume that since they’ve received their degree they can now go right out and land their dream job. Wrong....

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6 Reasons NOT To Write a Web Design or Marketing RFP

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Web Design - Looking for the best digital agency to help with web design or digital marketing? If so, then it’s probably time you construct a meticulously detailed inbound marketing, SEO or website RFP outlining the project’s parameters and expectations and then send the web RFP out to a half-dozen or more digital agencies, right? Wrong. Turns out old-fashioned website requests for ...

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Why You Should Ignore That Unsolicited Email From That “SEO Expert”

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Email Marketing - SEO scam alert! Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimization – beware. Odds are your helpful-sounding new “friend” is an email spammer/SEO scammer....

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Vital #745 on 2016 INC. 5000 List of Fastest Growing Private Companies

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Vital - For the second year in a row, with over 500% growth, Vital has been named to Inc. 5000’s 2016 list of fastest-growing private companies in America—a designation that makes our digital marketing agency among the healthiest companies in the nation, especially in the booming Advertising & Marketing industry....

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New Hires Kate & Tanya Offer Advice on How to Land Job at Top Digital Marketing Agency

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News & Culture - Trust Yourself. Be Fearless and Flexible. As the newest members of #TeamVital, Senior Graphic Designer Tanya Higgins and Senior Project Manager Kate Biddle offered up the above advice for like minded professionals looking to join the ranks of a top digital marketing agency like Vital....

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How Content Marketing Can Amplify Your B2B Lead Generation Strategy

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Inbound Marketing - In our digital-obsessed world, no one is safe from the influx of content marketing — even in the B2B realm. So long to the days where all B2B lead generation efforts depended on outbound marketing tactics such as cold calling, direct mailers and salesperson drop-bys. Welcome to the reign of inbound B2B content marketing materials ...

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