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It’s like old George Washington used to say: “Why waste time on an old-fashioned inbound marketing strategy when you could be out chopping down cherry trees, firing muskets at people wearing red coats and starting a cool new country?” OK, I’m pretty sure our first president never uttered those exact words, but his inbound marketing advice still holds true some 230 years after he never said such a thing.

Vital Welcomes Kelsey Smith, Marlana Carroll and Maria DiCesare

Kelsey Smith, Marlana Carroll and Maria DiCesare Join Vital Read More

News & Culture - New Hires Bring Project Management Experience, Marketing Chops and Agency Copywriting Expertise to Vital As Vital grows, we continue to seek a very particular set of skills in candidates who join our team. Tons of agency experience is one critical requirement that our three newest Vitalians brought to the table. But it was something extra that ...

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If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

PPC pay-per-click and Inbound acoustic hit Read More

Inbound Marketing Strategy - We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past. Outdated marketing methods rely solely on advertising methods like pay-per-click (PPC) and banner ads in order to be heard at all — which is why these messages tend to get tuned out. But before you write off ...

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Web Developer Matt Chase & User Experience Geek Marc Frechette Join Vital!

User Experience Specialist Marc Frechette and Lead Web Developer Matt Chase Read More

News & Culture - Team Vital just keeps getting stronger. More versatile. More experienced. #TeamVital recently welcomed UX geek Marc Frechette and legendary web developer Matt Chase to our roster of Vitalians, making us all experience great joy....

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14 Things You’ll Only Hear at a Digital Marketing Agency in 2016

Fun group of folks sitting around at a digital marketing agency, gabbing and pinging check-ins as they touch base. Read More

News & Culture - Much like professionals in any line of work, people who work at digital marketing agencies speak a language all their own. So if a friend tells you she’s been A/B testing an LNC to get the maximum CTR as part of a smarketing campaign designed to increase MQLs, chances are you’re talking to someone who ...

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What It’s Like to Work at NH’s Fastest-Growing Digital Marketing Agency

fastest-growing digital marketing agency Read More

News & Culture - You’ve probably noticed that our roster of talented professionals has grown considerably lately — so much so that we’ve actually been recognized as NH’s fastest-growing digital marketing agency! Sure, we’ve got an office in Boston and clients around the world, but we’re very proud to have our main headquarters in New Hampshire, where we started. ...

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Why You Need a Documented Smarketing Process

smarketing Read More

Inbound Marketing - Now that inbound has taken the marketing world by storm, there is considerable discussion about the need for companies to align their sales and marketing teams — and to make sure the sales team is guided by a well-documented, repeatable process designed to yield maximum revenue....

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How Live Chat Can Help Your Website Generate More Leads

Benefits of Live Chat for Lead Generation Read More

Inbound Marketing - Let’s have a little chat about live chat, shall we? For those who may not have visited a business website in a while, live chat service enables companies to reach out to their online visitors and communicate directly with them in real time....

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Happy Holidays from #TeamVital

Happy Holidays from #TeamVital Read More

News & Culture - Happy Holidays from #TeamVital! We had a great year in 2015, and wanted to go on the record with our celebration. So we made this fun video to wish all of our family and friends a happy holiday season and a great new year....

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