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Vital celebrated our third annual Christmas in July team holiday party this week. While we all left feeling like winners (especially those of us who enjoyed several margaritas), there were five REAL winners in the evening’s three attire-based contests. We’re excited to announce those winners today. Like many creative agencies, we strive to be award-winning in everything we do. This is just one more example of how our team takes the “award-winning agency” designation seriously.

How Adding a Phone Number Field Impacted Form Submissions by 47%

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Conversion Rate Optimization - In our quest for conversion improvement, we’re always running A/B tests on ours and our clients’ websites. One of our recent A/B tests was gauging the conversion impact of adding a phone number form field to an ebook landing page. This one change to the form impacted conversions by 47%....

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How We Grew Our Email List Subscription Rate By 97%

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Conversion Rate Optimization - At Vital, we’re always looking for ways to sharpen our skills and improve our understanding of what gets results. Conversion is the ultimate goal of our website, so conversion rate optimization (CRO) is something we’re constantly testing. Recently, we started experimenting with ways to increase our email list subscription rate on our blog and website ...

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38 University & College Fundraising Ideas & Tips for Your Next Campaign

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Web Strategy - Coming up with fresh campaign ideas can be a challenge. And if your university or college likes to change up their fundraising campaigns each year, it might feel like you’re running out of great ideas. Not to worry! We’ve come up with 38 university and college fundraising ideas and some additional fundraising campaign tips to ...

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How To Talk To Your Sales Team About Inbound Marketing Strategy

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Inbound Marketing - Salespeople are incredibly interesting creatures of habit. While marketers must continually hone their craft with new and innovative tactics like let’s say an inbound marketing strategy, salespeople more often than not are able to stick to their tried and true sales regime and don’t necessarily need to venture outside of their comfort zone all that ...

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Vital Talks Design Trends, UX and Inbound Marketing for #NHUXPA [w/ Slide Presentations]

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User Experience Design - We were honored and excited to host the New Hampshire Usability Experience Professionals Association (NH UXPA) meetup this month in our brand new Vital offices! The topic was: Fast Food Functionality — calling out all the new and hot trends…. that are actually terrible for user experience (UX)....

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What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? [Infographic]

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Content Marketing Strategy - In the mid 90s, Steve Jobs took a company on the brink of extinction and turned it into the largest and most successful brand in the world. The Apple of the 90s looks a whole lot shinier today, sitting pretty at the top of Forbes most valuable brands list for the third year in a ...

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The Ultimate Guide to WordPress as an Enterprise-Level Solution

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Web Strategy - You’re an enterprise company. You need a new website. You’d better start shopping for the latest complicated CMS, right? Think again. There is absolutely no need to invest hundreds of thousands of dollars in a proprietary enterprise content management system. Their price tag may imply that they are superior to open-source software, but this just ...

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Why Google’s Mobile Update Will Tank Your Website’s Traffic

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Inbound Marketing - A mobile-friendly mushroom cloud is coming—is your website prepared? Appropriately dubbed “Mobilegeddon,” the Google algorithm update unleashed on April 21 (today) effectively ups the ante on mobile-friendly websites as a ranking signal. What this means is that companies with a mobile optimized website may begin to see a rise in SERP rankings, while those without ...

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