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Unlike traditional ad placement, much of the thousands of dollars placed by your pay-per-click (PPC) partner aren’t as readily visible as big billboards or radio play. So how can you separate the best PPC agency diamonds from the set-it-and-forget-it rough?

This DIY-PPC agency audit can help in proving or improving your current PPC vendor – or serve as a checklist for how to select your next PPC agency.

HTTPS: What It Does, Why You Need It and How to Get It

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Web Strategy -

HTTP has been around since the very beginning of the internet in the late 1980s.

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Best Places for a Bite in Boston’s Back Bay

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News & Culture -

When you’re a high-energy Boston digital marketing agency — building beautiful websites and helping a fascinating range of clients craft cutting-edge, business-growth strategie…

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Agency Advice: How to Apply For and Get a Job as a Visual Designer

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Graphic Design -

So, you’ve done your research and you’ve found the agencies that you aspire to work at, but you want to make sure you don’t fall short in your application.

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Vital’s Hires New “Employee” to Help Take Digital Agency to New Heights

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News & Culture -

We’re excited to announce we’ve added some internationally-renowned talent to our growing digital marketing agency.

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Discipline and Fortitude: The Two Most Important Factors To Improve Your Digital Marketing Results

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Digital Marketing Strategy -

Anyone that gives you a definitive answer on when you can expect to see improved digital marketing results from your content marketing strategy is lying to you.

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Making the Case for Website Call Tracking

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Digital Marketing -

Website call tracking isn’t sexy. It doesn’t actively push traffic to your site or encourage visitors to convert.

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Email Marketing Showdown: MailChimp vs. Constant Contact

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Digital Marketing -

Many people would say that there are way too many email marketing platforms available. And many people would be correct.

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How to Find a Video Marketing Strategy That Drives Value

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Video Production -

Video content is becoming an increasingly crucial element of today’s digital marketing strategy.

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