Vital Menu Toggle

 

Featured News Industry News, Trends, Opinions, Tutorials and more...

We’re incredibly excited to introduce you all to our newest Account Manager, Kristin Goodrich! Kristin joins the Vital team with over six years of agency project management experience, and deep roots in the Boston/Portsmouth area. Combined with her impressive organizational skills and love of creativity and collaboration, her experience made her a natural fit for #TeamVital.

“Kristin beat out an incredible field of Account Manager candidates in earning this position,” said Vital President and Managing Partner Zac Gregg. “Her agency experience in the food and beverage marketing, not to mention her most recent role company-side at one of the world’s largest healthcare enterprises, adds industry depth to our B2B and B2C agency marketing expertise and will help us service these clients even better.”

Settle in with your pomegranate blueberry juice, spiked lime seltzer or grande iced coffee with soy milk and get to know Kristin (spoiler: you just got to know her a little bit already, as those are three of her fave beverages)!

How to Not Waste Your #INBOUND15 Experience This Year

blog-INBOUND15-marketing-conference Read More

Inbound Marketing - HubSpot’s 2015 digital marketing conference, #INBOUND15, is coming up September 8–11 in Boston, MA. Are you ready? We sure are! Several members of #TeamVital have attended a few years in a row now, and we thought we’d gather together our advice for all you inbound marketers out there who are gearing up for #INBOUND15. Whether ...

Read More

Written by:

How To Increase Your Sales Rep’s Monthly Quotes By 62.5% Using This Simple System

improve sales performance Read More

Inbound Marketing - Want to increase your sales rep’s monthly quotes by 62.5%? We can tell you how and show you proof. We recently helped a B2B manufacturer improve their lead-to-quote ratio by 62.5%. This company had averaged a 40% lead-to-quote rate for the last two years and in the first quarter of this year, that rate improved ...

Read More

Written by:

Vital Named #1442 on Inc. 5000, #41 in Boston MA, #3 in NH & #1 in Portsmouth

vital fastest growing company Read More

News & Culture - We are incredibly excited to announce today that Vital has been named #1442 on Inc.’s 2015 Inc. 5000 list of fastest-growing private American companies. A deeper dive inside the rankings shows Vital ranking #41 in Boston MA, #3 in NH, and #1 in Portsmouth. We’ve been working hard over the past 14 years, as a digital marketing agency, building ...

Read More

Written by:

How to Rank Higher in Search Engines

How to rank higher in search engines, 26 SEO questions Read More

SEO - “We need to be at the top of search engine results.” That’s what we all want, right? Google’s algorithm is constantly changing to serve up what it thinks people are really looking for. So how do you keep up with those guidelines — those constantly-changing SEO best practices — and ensure that you get the ...

Read More

Written by:

Portsmouth’s Top Spot: 3S Artspace Engaging and Converting a Community

3S Artspace — building a community Read More

News & Culture - One of the big buzzwords these days is “community” — everyone is supposed to try to engage a community, or contribute to one or, somehow, create one. We all know that you can’t just snap your fingers and have an engaged community. So how do you do it? Here in Portsmouth, NH, we are lucky to have many ...

Read More

Written by:

Vital Announces Award Winners at 3rd Annual Christmas in July Event

award-winning-agency-vital-best-tanks Read More

News & Culture - Vital celebrated our third annual Christmas in July team holiday party this week. While we all left feeling like winners (especially those of us who enjoyed several margaritas), there were five REAL winners in the evening’s three attire-based contests. We’re excited to announce those winners today. Like many marketing agencies, we strive to be award-winning in everything ...

Read More

Written by:

How Adding a Phone Number Field Impacted Form Submissions by 47%

How-Adding-a-Phone-Number-Field-Impacted-Form-Submissions Read More

Conversion Rate Optimization - In our quest for conversion improvement, we’re always running A/B tests on ours and our clients’ websites. One of our recent A/B tests was gauging the conversion impact of adding a phone number form field to an ebook landing page. This one change to the form impacted conversions by 47%....

Read More

Written by:

How We Grew Our Email List Subscription Rate By 97%

building an email list Read More

Conversion Rate Optimization - At Vital, we’re always looking for ways to sharpen our skills and improve our understanding of what gets results. Conversion is the ultimate goal of our website, so conversion rate optimization (CRO) is something we’re constantly testing. Recently, we started experimenting with ways to increase our email list subscription rate on our blog and website ...

Read More

Written by: