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Anyone that gives you a definitive answer on when you can expect to see improved digital marketing results from your content marketing strategy is lying to you. The truth is, there’s no set amount of time you should wait to start seeing your metrics shoot up and to the right. Digital marketing, in the early stages, is about discipline and fortitude.

Making the Case for Website Call Tracking

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Digital Marketing - Website call tracking isn’t sexy. It doesn’t actively push traffic to your site or encourage visitors to convert. At first glance, it can be hard to understand how call tracking even works – making it even more difficult to justify as part of your marketing plan. But make no mistake about it: if you’re not ...

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Email Marketing Showdown: MailChimp vs. Constant Contact

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Digital Marketing - Many people would say that there are way too many email marketing platforms available. And many people would be correct. There is an endless list of options out there, and exploring each one is like falling down a rabbit hole. So, to make life easier for you, we’ve compared two of the most popular email ...

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How to Find a Video Marketing Strategy That Drives Value

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Video Production - Video content is becoming an increasingly crucial element of today’s digital marketing strategy. A few years ago, it was things like infographics and eBooks that were all the rage. But today, a truly successful digital marketing blueprint includes a versatile video marketing strategy that balances top notch production quality with scalability and most importantly — ...

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5 Digital Photography Tips For Your Company’s Website/Social Media Profiles

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Resources - While it might be nice to have a professional photographer hanging around on a daily basis — that’s not always an option for most businesses today. Luckily, there’s a few helpful digital photography tips out there to help you take your own quality photos — without having to break the bank to pay for a skilled photog....

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It’s Lights, Cameras, Video Marketing Action for Vital’s New Videographer

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News & Culture - This is the story of a bright young lad from a family of engineers, whose analytical mind loved math and science but whose passion was visual storytelling. Our hero’s journey led him to the highly regarded Film & Media Arts program at Philadelphia’s Temple University (full academic scholarship, summa cum laude grad) and then on ...

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Top Questions to Ask When Creating a Website Project Plan (w/ eBook)

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Website Design & Development - Would you describe your website as disorganized, uninviting or outdated? If so, you’re not alone. The world wide web is brimming with woefully weak websites that not only fail to attract and nurture new customers but actually scare potential business away. Oh, what tangled web projects we weave when we don’t ask the right questions. ...

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Vital Builds eCommerce Website for Luxury Wood Flooring Manufacturer – Carlisle

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Website Design & Development - This week, Vital launched the official new eCommerce website of luxury wood flooring manufacturer Carlisle Wide Plank Floors — www.wideplankflooring.com....

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Persistence Pays Off for Vital’s Newest Digital Marketing Coordinator

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News & Culture - Ever since he was a junior at the University of New Hampshire, Max DesMarais has dreamt of working at Vital. (But seriously, who wouldn’t want to work at a top digital marketing agency with offices in Boston, MA, Portsmouth, NH and now, San Francisco, CA?)...

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