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Salespeople are incredibly interesting creatures of habit. While marketers must continually hone their craft with new and innovative tactics like let’s say an inbound marketing strategy, salespeople more often than not are able to stick to their tried and true sales regime and don’t necessarily need to venture outside of their comfort zone all that often when engaging prospects. And while this is all well and good when leads are pouring in and sales are through the roof, what happens when sales slow down and leads begin to dry up? How does a salesperson react when their seasoned sales tactics just aren’t effective anymore? Herein lays an incredible opportunity for members of a marketing team to work with their sales team to create new and innovative ways of driving leads.

Vital Talks Design Trends, UX and Inbound Marketing for #NHUXPA [w/ Slide Presentations]

Vital Talks Design Trends, UX and Inbound Marketing at #NHUXPA Read More

User Experience Design - We were honored and excited to host the New Hampshire Usability Experience Professionals Association (NH UXPA) meetup this month in our brand new Vital offices! The topic was: Fast Food Functionality — calling out all the new and hot trends…. that are actually terrible for user experience (UX)....

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What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? [Infographic]

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Content Marketing Strategy - In the mid 90s, Steve Jobs took a company on the brink of extinction and turned it into the largest and most successful brand in the world. The Apple of the 90s looks a whole lot shinier today, sitting pretty at the top of Forbes most valuable brands list for the third year in a ...

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The Ultimate Guide to WordPress as an Enterprise-Level Solution

The Ultimate Guide to WordPress and an Enterprise-Level Solution Read More

Web Strategy - You’re an enterprise company. You need a new website. You’d better start shopping for the latest complicated CMS, right? Think again. There is absolutely no need to invest hundreds of thousands of dollars in a proprietary enterprise content management system. Their price tag may imply that they are superior to open-source software, but this just ...

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Why Google’s Mobile Update Will Tank Your Website’s Traffic

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Inbound Marketing - A mobile-friendly mushroom cloud is coming—is your website prepared? Appropriately dubbed “Mobilegeddon,” the Google algorithm update unleashed on April 21 (today) effectively ups the ante on mobile-friendly websites as a ranking signal. What this means is that companies with a mobile optimized website may begin to see a rise in SERP rankings, while those without ...

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Welcoming Inbound Marketing Pros Emily Dowling & Sarah Brady to #TeamVital!

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News & Culture - Vital is very happy to welcome two inbound marketing pros to our team — Emily Dowling and Sarah Brady! As our inbound marketing department grows, we’ve been keeping our eye out for the very best and brightest marketers to help us grow our team and better serve our awesome clients. Emily and Sarah have the skills, experience ...

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The Genius—and Potential Dangers—of the Hamburger Icon (Flyout Menu)

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Responsive Design - Meet the Hamburger Icon It’s been waiting for a proper introduction for years now. You’ve seen it. Maybe it was in your Facebook app, or that paleo-vegan-kale-smoothie recipe site you visit every morning — you can’t quite pinpoint where, but you’ve seen it. If you work with Vital, there’s a 90% chance that the term “hamburger nav,” ...

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The Secret to Yellow Pages Advertising Success

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Brand Development - Published April 1, 2015 Three years ago we would have told you that the Yellow Pages was dead—heck we even wrote a post about it. But it turns out we were wrong, the Yellow Pages just might be the comeback kid of 2015! A few months ago, a client in the apparel industry called us ...

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Mastering the CTA: Call to Action Strategies that Convert Every Time

Mastering the CTA: Call to Action Strategies that Convert Every Time Read More

Conversion Rate Optimization - When it comes to marketing, generating and converting leads should be at the top of your priority list if you want to drive growth and increase revenue. Today, the average attention span is 8 seconds, down from 12 seconds in 2000. Content on the internet has tripled from 2010 to 2013. We have so many ...

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