Content Marketing Strategy

The Best (and Worst) Question to Ask When Choosing a Digital Marketing Agency

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Content Marketing Strategy - You’re in the process of selecting a digital marketing agency and depending on where you are in that process, you’ve probably already completed the following tasks:...

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What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? [Infographic]

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Content Marketing Strategy - In the mid 90s, Steve Jobs took a company on the brink of extinction and turned it into the largest and most successful brand in the world. The Apple of the 90s looks a whole lot shinier today, sitting pretty at the top of Forbes most valuable brands list for the third year in a ...

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The Secret to Yellow Pages Advertising Success

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Brand Development - Published April 1, 2015 Three years ago we would have told you that the Yellow Pages was dead—heck we even wrote a post about it. But it turns out we were wrong, the Yellow Pages just might be the comeback kid of 2015! A few months ago, a client in the apparel industry called us ...

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The Secret to a Stand-Out B2B Marketing Strategy? Content Marketing.

The Secret to a Stand-Out B2B Marketing Strategy? Content Marketing. Read More

Content Marketing Strategy - In the world of content marketing, too many blog posts start off with phrases like, “In the world of…” You won’t find that here. We get right to the point....

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Website Design Best Practices: Why You Need to Stop Hiding Your Clients

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Content Marketing Strategy - Website Design Best Practices Call for Client Logos to Increase Conversions. Do you know what makes one website more effective than another? The answer isn’t complicated. Today, the best websites in the world are simply the ones that foster the most complete user experiences. They are not just aesthetically pleasing. They are also built to ...

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#UNH50k Challenge: Content Strategy And CRO When Everything Is On The Line

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Content Marketing Strategy - The University of New Hampshire is in the midst of an exciting month-long challenge to increase alumni giving, and they leaned on Vital to make it happen. It’s the most expedited inbound marketing campaign Vital has ever put together, and converting donors was the name of the game. We Vitalians love UNH. We’ve got our share of Wildcat ...

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Your SEO Checklist: 9 Steps to Publish Successful WordPress Blog Posts

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Blogs - Thorough SEO is the key to enhancing blog post reach and readership. Like completing a puzzle, finishing a blog post feels damn good—and today, everyone’s using WordPress to get a piece of the action. But to ensure that your WordPress post has the best chance of being found, read and shared, you’ve got to be ...

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Which is the Best Press Release Service for You? PR Newswire vs. PRWeb

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Brand Development - So you think you know which PR company is the best press release service for your business? Think again. So you’ve written a killer press release. Awesome. And now you want the world to see it, right? But rather than hire a best press release service like PRWeb or PR Newswire to do this for ...

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