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Digital Marketing Strategy

Inbound Marketing Strategy “Advice” from George Washington

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Digital Marketing Strategy - It’s like old George Washington used to say: “Why waste time on an old-fashioned inbound marketing strategy when you could be out chopping down cherry trees, firing muskets at people wearing red coats and starting a cool new country?” OK, I’m pretty sure our first president never uttered those exact words, but his inbound marketing advice still ...

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If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

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Digital Marketing Strategy - We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past. Outdated marketing methods rely solely on advertising methods like pay-per-click (PPC) and banner ads in order to be heard at all — which is why these messages tend to get tuned out. But before you write off ...

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Zac Gregg Talks Digital Marketing Strategy on NH Brand Project

Zac Gregg talks Digital Marketing Strategy & Lead Generation on NH Brand Project Read More

Digital Marketing Strategy - If your potential customers are fish, then your digital marketing strategy is your net. And how many fish can you really catch with a net full of holes, anyway? Vital Co-founder Zac Gregg was today’s guest on The New Hampshire Brand Project on Portsmouth Community Radio, WSCA, where he spoke about digital marketing and the ...

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How to Plan Your Marketing Budget [w/ Example Marketing Budget Template!]

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Digital Marketing Strategy - Are you trying to plan your marketing budget and the only online resources you can find are articles adorned with terrible stock images of calculators and frustrated marketers — but no actual helpful information? Yeah, we noticed that, too. So we decided to make this handy article covering the basics of how to set up your ...

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How to Write a Marketing Plan: A Comprehensive Guide [w/ Templates]

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Digital Marketing Strategy - Preparation is key. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Whether you are chopping down a tree or executing an integrated marketing plan, the steps you take ahead of time to lay out your plan and ensure you have ...

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How To Talk To Your Sales Team About Inbound Marketing Strategy

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Digital Marketing - Salespeople are incredibly interesting creatures of habit. While marketers must continually hone their craft with new and innovative tactics like let’s say an inbound marketing strategy, salespeople more often than not are able to stick to their tried and true sales regime and don’t necessarily need to venture outside of their comfort zone all that ...

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What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? [Infographic]

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Content Marketing Strategy - In the mid 90s, Steve Jobs took a company on the brink of extinction and turned it into the largest and most successful brand in the world. The Apple of the 90s looks a whole lot shinier today, sitting pretty at the top of Forbes most valuable brands list for the third year in a ...

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Online Lead Generation Through Your Website: A Guide For B2B Companies

Online Lead Generation Through Your Website: A Beginner’s Guide For B2B Companies On How It All Works Read More

Conversion Rate Optimization - How to Generate Leads Online By Better Understanding Your Website’s Potential Is your website driving leads for your business? Real leads that your sales team can close? Most B2B companies struggle with the strategy of online lead generation through their website. They’re unsure where to begin, or how to begin. But like all companies, they ...

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