Digital Marketing Strategy

What to Expect When You’re Expecting to See Improved Digital Marketing Results

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Digital Marketing Strategy - Anyone that gives you a definitive answer on when you can expect to see improved digital marketing results from your content marketing strategy is lying to you. The truth is, there’s no set amount of time you should wait to start seeing your metrics shoot up and to the right. Digital marketing, in the early ...

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Making the Case for Website Call Tracking

Should you be using Website Call Tracking? Read More

Digital Marketing - Website call tracking isn’t sexy. It doesn’t actively push traffic to your site or encourage visitors to convert. At first glance, it can be hard to understand how call tracking even works – making it even more difficult to justify as part of your marketing plan. But make no mistake about it: if you’re not ...

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Inbound Marketing Strategy “Advice” from George Washington

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Digital Marketing Strategy - It’s like old George Washington used to say: “Why waste time on an old-fashioned inbound marketing strategy when you could be out chopping down cherry trees, firing muskets at people wearing red coats and starting a cool new country?” OK, I’m pretty sure our first president never uttered those exact words, but his inbound marketing advice still ...

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If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

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Digital Marketing Strategy - We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past. Outdated marketing methods rely solely on advertising methods like pay-per-click (PPC) and banner ads in order to be heard at all — which is why these messages tend to get tuned out. But before you write off ...

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Zac Gregg Talks Digital Marketing Strategy on NH Brand Project

Zac Gregg talks Digital Marketing Strategy & Lead Generation on NH Brand Project Read More

Digital Marketing Strategy - If your potential customers are fish, then your digital marketing strategy is your net. And how many fish can you really catch with a net full of holes, anyway? Vital Co-founder Zac Gregg was today’s guest on The New Hampshire Brand Project on Portsmouth Community Radio, WSCA, where he spoke about digital marketing and the ...

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How to Plan Your Marketing Budget [w/ Example Marketing Budget Template!]

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Digital Marketing Strategy - Are you trying to plan your marketing budget and the only online resources you can find are articles adorned with terrible stock images of calculators and frustrated marketers — but no actual helpful information? Yeah, we noticed that, too. So we decided to make this handy article covering the basics of how to set up your ...

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How to Write a Marketing Plan: A Comprehensive Guide [w/ Templates]

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Digital Marketing Strategy - Preparation is key. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Whether you are chopping down a tree or executing an integrated marketing plan, the steps you take ahead of time to lay out your plan and ensure you have ...

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How To Talk To Your Sales Team About Inbound Marketing Strategy

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Digital Marketing - Salespeople are incredibly interesting creatures of habit. While marketers must continually hone their craft with new and innovative tactics like let’s say an inbound marketing strategy, salespeople more often than not are able to stick to their tried and true sales regime and don’t necessarily need to venture outside of their comfort zone all that ...

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