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Email Marketing

Why You Should Ignore That Unsolicited Email From That “SEO Expert”

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Email Marketing - SEO scam alert! Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimization – beware. Odds are your helpful-sounding new “friend” is an email spammer/SEO scammer....

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The Definitive Guide to B2B Email Marketing

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Digital Marketing - B2B Email Marketing Best Practices Every Company Should Use. Welcome to the world of B2B email marketing strategy. The journey you’re about to embark on involves a step-by-step, all-inclusive breakdown of why EVERY company should have a B2B email marketing campaign; how YOUR company can begin to implement a B2B email marketing strategy; and most ...

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Content Marketing Strategy: 4 Steps to Successfully Address Multiple Target Audiences

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Digital Marketing - Attempting to address multiple target audiences through a content marketing strategy can be a lot like yelling into a megaphone and hoping no one plugs their ears. While it’s important to get your message out, it’s even more critical that your content marketing strategy resonates across all audiences, no matter their individual preferences....

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How to “Own” the Millennials (and Their Wallets)

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Blogs - Born between 1982-2004, Millennials pump over $2 trillion into businesses every year. Yes, two trillion dollars! That’s $40 billion a week. This will nearly double by 2018, according to Dan Schawbel, a Millennial pundit. At 77 million people strong, this cohort is going to outspend any other generation – even the mighty ‘Boomers. But they ...

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Best Email Service Providers for Salesforce: MailChimp vs Constant Contact vs Native Apps

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Email Marketing - So your company uses Salesforce. Great! Your sales team is a well-oiled machine — tracking leads, forecasting and managing accounts with authority. But is your marketing department receiving similar support from Salesforce when it comes to their mass emailing campaigns? Are your email newsletters, action alerts, and special offers delivered and strategized in all the ...

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Building Community: How RiverRun Bookstore Uses Social Media

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Blogs - We love our new (well, new-ish) neighbors RiverRun Bookstore. Their knowledgeable staff loves to help customers find what they’re searching for, and the store’s vibrant schedule of author appearances is a true gem of the Seacoast cultural scene. (Past visitors include Justin Cronin, Paul Harding and Chuck Pahlaniuk, and in partnership with the Music Hall ...

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Maximize Your Blog Content With An Automatic Email Newsletter

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Blogs - An automatic email newsletter can be a great way to let your established customers and fans know about what’s going on at your business. Once you’ve built an address book of contacts who have an interest in your business, an email newsletter is a perfect way to keep those contacts engaged. There are many services ...

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