Email Marketing

We Deleted 37% of our Email List. Here’s Why.

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Email Marketing -

Targeted, strategic emails are an integral part of your digital marketing strategy – and when most people think of an email list, they think the higher the subscriber count, the …

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Email Marketing Showdown: MailChimp vs. Constant Contact

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Many people would say that there are way too many email marketing platforms available. And many people would be correct.

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Why You Should Ignore That Unsolicited Email From That “SEO Expert”

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SEO scam alert! Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimization …

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The Definitive Guide to B2B Email Marketing

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B2B Email Marketing Best Practices Every Company Should Use. Welcome to the world of B2B email marketing strategy.

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Content Marketing Strategy: 4 Steps to Successfully Address Multiple Target Audiences

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Attempting to address multiple target audiences through a content marketing strategy can be a lot like yelling into a megaphone and hoping no one plugs their ears.

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How to “Own” the Millennials (and Their Wallets)

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Born between 1982-2004, Millennials pump over $2 trillion into businesses every year. Yes, two trillion dollars! That’s $40 billion a week.

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Best Email Service Providers for Salesforce: MailChimp vs Constant Contact vs Native Apps

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So your company uses Salesforce. Great! Your sales team is a well-oiled machine — tracking leads, forecasting and managing accounts with authority.

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Building Community: How RiverRun Bookstore Uses Social Media

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We love our new (well, new-ish) neighbors RiverRun Bookstore.

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