How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI
In the exciting world of pay-per-click (PPC) marketing, ad impressions can be a very large, intimidating-looking number.
PPC Agency Audit – How to Choose a PPC Partner
Unlike traditional ad placement, much of the thousands of dollars placed by your pay-per-click (PPC) partner aren’t as readily visible as big billboards or radio play.
PPC Advertising 101: Tips for Colleges and Universities
More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D.
If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.
We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past.
Optimizing Pay-Per-Click Campaigns for Business: Part 2
As we discussed last week, there are several questions to ask when you’re optimizing your business’ PPC strategy.
Optimizing Pay-Per-Click Campaigns for Business
Running a Pay-Per-Click (PPC) campaign via Google AdWords is a good way to drive traffic to your small business’ website immediately.
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