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Pay-Per-Click Marketing

PPC Advertising 101: Tips for Colleges and Universities

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Pay-Per-Click Marketing - More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D. in PPC to get started....

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If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

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Digital Marketing Strategy - We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past. Outdated marketing methods rely solely on advertising methods like pay-per-click (PPC) and banner ads in order to be heard at all — which is why these messages tend to get tuned out. But before you write off ...

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Optimizing Pay-Per-Click Campaigns for Business: Part 2

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Digital Marketing - As we discussed last week, there are several questions to ask when you’re optimizing your business PPC strategy. We covered questions 1-5 last week, and today in our conclusion we’ll cover 6-9. Be sure to click back to our previous pay-per-click campaign post to read the beginning of our series. #6. How many ads should ...

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Optimizing Pay-Per-Click Campaigns for Business

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Digital Marketing - Running a Pay-Per-Click (PPC) campaign via Google AdWords is a good way to drive traffic to your small business’ website immediately. Once you have a campaign running, have accrued substantial traffic data and feel you have a general handle on your strategy, it’s time to optimize your PPC strategy. This optimization comes from analyzing your AdWords data ...

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