Pay-Per-Click Marketing

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Digital Marketing

Pay-Per-Click Marketing:
A ‘Nuts & Bolts’ Guide

By: Ian Kelley

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Pay-Per-Click Marketing

15 Tips for A+ Higher Education PPC Campaigns

By: Andrew Pappas

Preventing Click Fraud

Digital Marketing

Struggling with Bogus Ad Campaign Traffic? This Strategy Helps You Beat Click Fraud

By: Max DesMarais

Google Location Extensions

Digital Marketing Strategy

Location Extensions & Google Maps Advertising: Your Guide To Pro Local Advertising

By: Max DesMarais

Digital Marketing

Your Google AdWords Campaign: Ad Position and Why it Matters

By: Andrew Pappas

Pay-Per-Click Marketing

The Secret to Improving PPC ROI

By: Ian Kelley

Pay-Per-Click Marketing

How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI

By: Andrew Pappas

Pay-Per-Click Marketing

PPC Agency Audit – How to Choose a PPC Partner

By: Andrew Pappas

Pay-Per-Click Marketing

PPC Advertising 101: Tips for Colleges and Universities

By: John Breneman