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employer branding Brand Development

Attract More Job Candidates With Employer Branding [+ Mini Case Study]

Written by: Melissa Lore

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How to Build a Strong Visual Identity for Your Brand (+ 5 Examples)

Written by: Melissa Lore

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Vitalian | Boost Your SEO in 2023

Written by: Zac Gregg

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Digital Marketing

Performance Max PPC is Proof that Google Loves B2B Marketers and Wants Us to Be Happy

By: Shawn McCarthy
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5 min read
Pay-Per-Click-Ads
Digital Marketing

4 Reasons You Should Be Using Video in Your Pay-Per-Click Ads (+ Mini Case Study)

By: Josh Duffy
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3 min read
Pay-Per-Click Marketing

PPC Advertising 101: Tips for Schools, Colleges, and Universities

By: Shawn McCarthy
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26 min read
Digital Marketing

What Google’s $340 Million Ad Credits Mean for Small to Medium-Sized Businesses

By: Ben Hallman
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2 min read
pay per click marketing showing data on devices
Digital Marketing

Pay-Per-Click Marketing:
A ‘Nuts & Bolts’ Guide

By: Shawn McCarthy
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19 min read
Preventing Click Fraud
Digital Marketing

Struggling with Bogus Ad Campaign Traffic? This Strategy Helps You Beat Click Fraud

By: Max DesMarais
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4 min read
Google Location Extensions
Digital Marketing Strategy

Location Extensions & Google Maps Advertising: Your Guide To Pro Local Advertising

By: Max DesMarais
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3 min read
Digital Marketing

Your Google AdWords Campaign: Ad Position and Why it Matters

By: Shawn McCarthy
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5 min read
Pay-Per-Click Marketing

The Secret to Improving PPC ROI

By: Shawn McCarthy
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3 min read
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