Pay-Per-Click Marketing

The Secret to Improving PPC ROI

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Pay-Per-Click Marketing -

If you want to bring in leads, pay-per-click (PPC) is not a tool to leave behind. PPC is one of the many tactics we use here at Vital, and recommend to all our clients.

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How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI

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In the exciting world of pay-per-click (PPC) marketing, ad impressions can be a very large, intimidating-looking number.

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PPC Agency Audit – How to Choose a PPC Partner

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Unlike traditional ad placement, much of the thousands of dollars placed by your pay-per-click (PPC) partner aren’t as readily visible as big billboards or radio play.

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PPC Advertising 101: Tips for Colleges and Universities

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More and more colleges and universities are using Pay-Per-Click (PPC) advertising to more effectively connect with prospective students — and it doesn’t take a Ph.D.

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If You Pay Per Click, Is It Still Inbound Marketing? How to Rock PPC — with Soul.

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Digital Marketing Strategy -

We talk a lot about the benefits of inbound marketing methods over the forced “outbound” ways of the past.

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Optimizing Pay-Per-Click Campaigns for Business: Part 2

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As we discussed last week, there are several questions to ask when you’re optimizing your business’ PPC strategy.

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Optimizing Pay-Per-Click Campaigns for Business

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Digital Marketing -

Running a Pay-Per-Click (PPC) campaign via Google AdWords is a good way to drive traffic to your small business’ website immediately.

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