Local SEO Company Debunks Secretive SEO Strategy Brouhaha.
The SEO strategy stratosphere is highly competitive. Every day, writers and strategists from some of the best SEO companies around attempt to position themselves among the elite SEO superstars in the game by creating blog posts, infographics and landing pages using what they claim are the “latest SEO strategy best practices.” Or at least that’s what they want you to think.
Like every competitive industry, these best-in-class SEO companies want you to believe there’s much more to search engine optimization than what anyone could tell you in a single blog post. They want you to believe their SEO strategy cannot be fully understood by the average marketing director. They then want you to give them your business. And after you’re done drinking their Kool-Aid, they want you to continue to feel like the truly successful SEO strategies cannot be accomplished without their help.
As an experienced company in the SEO strategy realm, one that has flourished among some of the best SEO companies in business today, the team at Vital is here to tell you that SEO isn’t as convoluted as some would want you to believe. It’s actually pretty simple.
(On-Page) SEO = Simple, Easy, Obvious
On-Page SEO refers to the elements on a web page that influence search engine ranking. These are page elements like the actual copy on the page, the title tag, the URL, and the image alt tags. Basically make sure to have all these elements available for a search engine to crawl and make sure to use your target keyword in these places.
For the most part on-page SEO is easy. It’s just checking off boxes to ensure you arranged all your on-page elements correctly. Everything you need to know about SEO best practices is in fact right at your fingertips. From Moz’s super helpful “Beginners Guide to SEO” or their page on “On-Page Factors,” to other best practices and examples from top SEO experts at HubSpot and Moz, the world of SEO is not impossible to navigate on your own. There’s just a lot of information to sift through.
On-page SEO is all about common sense—keywords that are simple, easy and obvious to include will be the ones that are inherent in a well-written piece of content.
SEO Success is Not Achieved Overnight
SEO is not a one and done, wham bam thank you ma’am, sort of strategy. It takes time. The top SEO companies will lead you to believe that SEO success is almost automatic, provided that you hang on to every piece of advice they give you and follow their instructions word for word. They’ll use words like “guaranteed” and “instant” to lure you in. They’re tricking you—SEO takes longer than you think.
It also takes persistence. Simply reading a blog from a top SEO strategy company and then employing all of the best practices you learned into your own website or blog is an effective short-term solution. It is not, however, a strategy that will produce long term gains. Remember, you’re not the only one trying to improve your search engine rankings. It’s like that horse racing game at the carnival where you and all of your competitors must shoot a stream of water at a tiny target and the person who’s able to focus their stream on the target the longest usually comes in first place. SEO is the same way. To be successful you must continually have your eye on the prize.
At Vital, we’ve found that the average company will start to see the fruits of their SEO labor pay off within 6–9 months. But again, this generous timeline is only achieved through a persistent SEO strategy that continually focuses on quality and quantity of content.
Content (Alone) is No Longer King
Creating engaging and resourceful content is essential to every SEO strategy. You already knew this, though. Of course content is important. But the days of hailing it as king of the SEO kingdom are no longer. Instead, it is the dissemination of this content that has proven to be far more impactful on whether your SEO strategy sinks or swims. A company that places a heavy emphasis on traffic-driving activities like email marketing, social media sharing and lead nurture campaigns tend to see a much faster ROI. Let’s face it: writing a great blog post is a waste of time if no one reads it.
User Experience is Everything
User Experience (UX) has also become an important element of SEO. Sure, by now you’re asking yourself: what does someone’s experience on a website have to do with the search engine rankings of that website? The answer is: it has everything to do with SEO rankings. A few years ago it was possible to get anything to rank, regardless of how a website looked or performed. Today, thanks to Google’s Panda update, a poor-quality site design that does nothing to enhance UX just won’t cut it anymore.
We hope you enjoyed our sincere and transparent take on SEO strategy and what the best SEO companies don’t want you to know. To learn more about this topic, check out our blog post, “SEO Strategy: What Your Marketing Agency Should Already Know” where we cover everything from the importance of content strategy and link building to the essential use of keywords and social strategy.