In 1996, Bill Gates mused that content is where most of the real money would be made on the Internet, stating, “those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and product—a marketplace of content.” (Content Is King)
Gates couldn’t have been more correct. From blog posts and videos to whitepapers and eBooks, today’s consumers crave engaging content to celebrate and share. It empowers them and it drives their buying decisions. And for this reason, search engines crawl and index the content on website pages too. The more quantity, quality, and frequently updated content a website boasts, the more likely that site is to rank higher in the search results of Google, Bing, or Yahoo.
So, to say the least, content is the cornerstone of today’s commerce—and the best and brightest businesses know it. From Fortune 500 companies like eBay, Sony, GM and UPS, to national news giants like Forbes, CNN, Reuters and The NYT, to tech tycoons like Samsung, IBM and TechCrunch, heavy hitters everywhere are rolling out slick sites with full-scale content strategies developed in and supported by the WordPress CMS (content management system).
But why are more than 75 million websites, including 55% of the top 1 million most visited websites in the world, choosing WordPress?
Heavy hitters everywhere are rolling out slick sites with full-scale content strategies developed in and supported by the WordPress CMS, and here’s why:
1. Blogging Dominance
At the heart of every well-executed, repeatable content strategy, there is a blog—but your blog isn’t worth a damn if you and your team can’t quickly access its backend. With WordPress, you, yes you, can easily and intuitively publish, curate and modify all of your great content to advance your SEO, establish thought leadership, and feed your social media strategies. WordPress began as a free publishing platform that emphasized editorial controls and user-friendly dashboards. Today, this user-centric approach remains (no coding skills or experience necessary).
The Big Benny: Blogging is WordPress’ bread and butter—if you can make edits to a Microsoft Word doc, you can make edits to your content through WordPress.
2. Open Source Force
Open source means software is free and non-proprietary. Instead of a single team, WordPress is supported and advanced by the most extensive community of CMS developers (and we’re talking thousands!). For you, this means greater security, customization, flexibility, freedom, and overall higher quality development with less associated cost.
The Big Benny: You have total ownership to use the software that drives your website, and you can modify and distribute its code without any associated licensing costs.
3. Multimedia Made Easy
WordPress is not just for text-heavy blog posts. WordPress makes it simple to import and manage multimedia too, such as photos, videos, graphics, etc. You do not need coding experience, and you can independently add or revise your content to immediately reflect your brand.
The Big Benny: WordPress makes it simples to publish and edit all those pictures and videos your audience loves.
For users needing advanced functionality, such as shopping carts for e-commerce sites or social media sharing to boost inbound marketing stratagems, WordPress offers the largest list of plug-ins (nearly 30,000) and widgets of any CMS, and the packaged code is easy to install (with nearly 600 million downloads to date). And as the open source development continues to grow, so will these numbers.
The Big Benny: Your website can be as robust as you desire and executing improvements is fast and easy.