Social Media Strategy

8 Reasons Why Fortune 500 Companies Use the WordPress CMS

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Blog Design / Wordpress - In 1996, Bill Gates mused that content is where most of the real money would be made on the Internet, stating, “those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and product—a marketplace of content.” (Content Is King) Gates couldn’t have been more correct. From blog posts and videos to ...

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Why and How to Use Testimonials to Increase Website Conversions

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Blogs - Your business has tons of clients saying loads of great things about you, and we think this is awesome! Yet, some businesses still wonder, are these testimonials important to their online marketing strategy? The answer is a resounding yes! Testimonials can persuade consumer decisions, strengthen your street cred, and support the inbound marketing strategies you ...

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How To Build a Compelling Content Strategy for Your “Boring” Industry

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Content Marketing Strategy - It can feel virtually impossible to post interesting and quality content on your blog and all of your social media channels while keeping up with day-to-day business tasks. And if you’re in a “boring industry,” content ideas can feel even more difficult. But you have more to say than you think you do, and if you know where to look, you’ll find that you already have tons of content waiting to be shared with the world. Here’s how to find it....

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A Checklist to Optimize Your LinkedIn Profile

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Brand Development - There’s no question that LinkedIn is the social network for professionals. With over 238 million users, LinkedIn has proven that professionals want a social network dedicated to networking, professional growth and recruiting. Lab42 reports that 22% of top-level executives use LinkedIn the most for industry networking, while 20% use LinkedIn the most for promoting their ...

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How Today’s Colleges and Universities are Using Social Media

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Social Media - It’s no surprise that colleges have embraced social media. Today’s students have grown up communicating and sharing experiences on social media sites like Facebook and are now helping grow the popularity of newer platforms such as Instagram. Using the power of different networks and engaging content, schools are using social media to attract students, interact ...

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How To Create an Online Portfolio on LinkedIn

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LinkedIn - LinkedIn is a social media powerhouse when it comes to professional networking. Over the past year, LinkedIn has made changes that made it even more attractive for professionals and job seekers. One of those changes was the introduction of online portfolios on LinkedIn profiles that include photos, PDFs, presentations, and websites. This tutorial will walk ...

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Optimizing Facebook and Twitter Profiles for Businesses

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Facebook - Part four in our series on how to rock your marketing in 2013.  An optimized social media profile is the foundation of any good social media presence. When visitors look to connect with your business, it’s important they’re able to quickly recognize your brand and determine if they want to connect with you. We’ve created ...

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How to promote events on social media and increase attendees

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Foursquare - Business owners know that events are a great way to attract customers and most importantly get customers through the door. In this post, we will learn how two free social media tools can be used to promote your events and increase the number of attendees. Why should you promote events on social media? Promoting events ...

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