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Optimizing Facebook and Twitter Profiles for Businesses

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Facebook - Part four in our series on how to rock your marketing in 2013.  An optimized social media profile is the foundation of any good social media presence. When visitors look to connect with your business, it’s important they’re able to quickly recognize your brand and determine if they want to connect with you. We’ve created ...

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Why You Should Fire Your Employees Who Aren’t On Twitter

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Social Media Strategy - You read that headline right. Some companies may be banning employees from using social media sites like Facebook and Twitter at work or blocking them altogether, but we believe you should be encouraging–even requiring–your team members to create and use Twitter accounts (Facebook is another story). Why? Because when it’s used right, Twitter is hands-down ...

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Vital Basics: First Steps on Twitter

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Social Media Strategy - We have a wide range of skill levels come through our office when it comes to social media. A few clients are already social media savvy and are happily tweeting, pinning and Instagramming away. Many of our clients, however, have been busy building incredible non-profits, small businesses and innovative products, and haven’t had the time ...

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Building Community: How RiverRun Bookstore Uses Social Media

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Blogs - We love our new (well, new-ish) neighbors RiverRun Bookstore. Their knowledgeable staff loves to help customers find what they’re searching for, and the store’s vibrant schedule of author appearances is a true gem of the Seacoast cultural scene. (Past visitors include Justin Cronin, Paul Harding and Chuck Pahlaniuk, and in partnership with the Music Hall ...

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How to Filter Your Twitter Stream

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Twitter - As a NH social media marketing agency, we hear a lot of reasons why people aren’t on Twitter. “I’ll just use it to procrastinate” and “I don’t care what people are having for breakfast” are some common ones–but we say that’s no excuse! Twitter can definitely become a black hole for your productivity, but when ...

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Five Things That Make a Great Twitter Contest

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Social Media Strategy - We many not have won the Mega Millions last week, but we did have a blast with our Mega Millions Ticket Giveaway. Hosting a Twitter contest is great way to interact with your community and reach a new audience. Twitter has far fewer rules on hosting contests than Facebook, which makes it a more viable ...

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Spambusting: Protect Your Twitter Account

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Twitter - We love Twitter. It’s a powerful tool for social media marketing, a great way to engage with people in your industry, and an all-round fun way to stay connected. Unfortunately, Twitter spam has been around almost as long as Twitter itself. From phishing to malware to hacked accounts, Twitter has its share of shady characters ...

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I Have Followers…Now What?

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Facebook - You’ve put in the work. You’ve followed and been followed, you’ve tweeted and retweeted, you’ve been charming, witty and informative. You’ve followed the advice of social media savants and engaged, and it’s paying off in the form of Twitter followers and Facebook fans. But now that you have all these new people watching everything you do, ...

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