A lot of people are on twitter because it’s exploding in popularity but the same folks who can understand the potential just because of growth and marketing applications are still saying things like, “I don’t really get the whole tweeting thing.” In addition to the exponential growth, Twitter has become a ridiculously awesome resource for anyone – especially marketers and for businesses – anyone who wants to know what people are saying right now. This post from Mashable explains the staggering power Twitter gives you in terms of knowing what people are thinking and what they are thinking about – or at least tweeting about. Check out the other twitter tools at the bottom also.
One thing people seem to be overlooking is the search.twitter.com site that Adam Ostrow from Mashable mentions in his post. You can find this at the bottom of your twitter page as a smaller link.