Carlisle Wide Plank Floors
Premium Flooring Brand Carlisle Elevates Ecommerce Presence with Magento
Scope
Project Overview
Carlisle needed us to tell a visual story about the history and quality of the handcrafted flooring product they had spent years perfecting. So woven throughout the site are large beautiful images of the wide plank floors in all their glory accompanied by detailed descriptions of what it means to build with a truly exceptional material like this. Of course conversions were still king here and that's why Carlisle came to Vital, everyone can do pretty - including us - but not everyone takes a baseline of best practices and years of UX experience and applies it to that veneer.
Homepage
Custom Flooring Page
By combining the ecommerce power of Magento and the marketing flexibility of WordPress we were able to give Carlisle a beautiful hybrid system. Managing products is simple for the admin and browsing them is intuitive for the user. Telling visual stories requires no development and the internal team at Carlisle is able to continuously expand their catalog daily, independent of any third-party involvement.
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