GuidePoint Security

Rebranding and Updating a Cybersecurity Website with the WordPress Block Editor

Scope

Overview

GuidePoint Security offers a comprehensive range of services to help businesses fend off potential cyber security attacks. Their brand had become outdated and was in need of a refresh. In addition, their website was static, unengaging, and difficult to navigate. They came to Vital for a complete rebrand and update of their website.

A Fresh Brand That Appeals to Today’s Audience

The existing GuidePoint logo and brand identity was dated and didn’t accurately reflect the brand’s cutting-edge services and solutions. Vital designed a new logo and other branded elements to bring the company’s identity up-to-date. In addition, our design team added some subtle animation on the homepage and to the iconography on top-level pages, which further reinforces the brand’s new, contemporary look and feel.

Building Flexible Content with the WordPress Block Editor

Because GuidePoint works with a wide variety of corporations, as well as government contracts, their new site needed to communicate their deep knowledge across sectors. Vital created site architecture that guides users to validating content tailored to their diverse audience types. New product and service pages allow GuidePoint to build upon their service offerings easily, using the WordPress Block Editor Content Management System (CMS).

The Results

The new GuidePoint Security website is easy on the eyes, and, thanks to the WordPress Block Editor, easy to update. Users enjoy an intuitive navigation structure and a best-in-class UX/UI. Plus, the new GuidePoint pages started ranking on Google for high-value keywords not long after the launch.