The Pro Companies

A Sleek New Website for a Modern Energy Efficiency Brand

Scope

Project Overview

When home energy specialists Energypro found themselves saddled with an outdated website that didn’t speak to its youthful, environmentally-conscious audience, they turned to Vital for a refresh. We built them a new WordPress site that’s easy on the eyes and chock-full of engagement- and conversion-friendly features.

Informative, modern, scalable web design

In a crowded market where consumers have plenty of options, the new Energypro website focuses on educating and informing users while guiding them through their buyers’ journey.

Interactive graphics provide engagement and conversion opportunities

Vital took seriously the old maxim to “show, not tell,” with interactive graphics on the homepage that highlight Energypro’s range of services. Click through, and you’ll get more information on each service — and, of course, a chance to request a quote with a lead-generation form.

Low-friction forms remove barriers to conversion

Throughout the site, Vital built lead generation forms that follow today’s web best practices by aligning with user intent and asking for only the most relevant information. On the homepage, this includes a form to request a free home inspection, with a nifty dynamic feature that surfaces only first and last name initially, making it as easy as possible for Energypro’s future customers to get started.

Home base for digital marketing

The Energypro website is more than just an online sales tool — it’s the foundation for a robust digital marketing strategy. This scalable, flexible (and darn good-looking) site is built to help the brand increase its customer base over the months and years to come.