Blog before year’s end

As co-founder and managing partner of Vital, Zac has spent the last 20 years applying his unique combination of business acumen and marketing expertise to help C-suite executives at some of the most successful companies in the world better understand how their digital marketing spend impacts customer acquisition, loyalty, and lifetime value. Under his leadership, Vital has grown into one of the top digital marketing agencies in New England, employing 100+ of the most talented strategists, specialists, and account leaders in the business. Find him on LinkedIn. View Full Bio