Conversion Rate Optimization

How Adding a Phone Number Field Impacted Form Submissions by 47%

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In our quest for conversion improvement, we’re always running A/B tests on ours and our clients’ websites.

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How We Grew Our Email List Subscription Rate By 97%

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At Vital, we’re always looking for ways to sharpen our skills and improve our understanding of what gets results.

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Mastering the CTA: Call to Action Strategies that Convert Every Time

Mastering the CTA: Call to Action Strategies that Convert Every Time Read More

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When it comes to marketing, generating and converting leads should be at the top of your priority list if you want to drive growth and increase revenue.

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Website Design Best Practices: Why You Need to Stop Hiding Your Clients

Website Design Best Practices: Why You Need to Stop Hiding Your Clients Read More

Content Marketing Strategy -

Website Design Best Practices Call for Client Logos to Increase Conversions. Do you know what makes one website more effective than another? The answer isn’t complicated.

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Online Lead Generation Through Your Website: A Guide For B2B Companies

Online Lead Generation Through Your Website: A Beginner’s Guide For B2B Companies On How It All Works Read More

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How to Generate Leads Online By Better Understanding Your Website’s Potential Is your website driving leads for your business? Real leads that your sales team can close? Most B2B…

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Bad Call-To-Action Buttons Hurt Business—7 Ways To Fix Them

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Content Marketing Strategy -

A vital element of your website’s conversion strategy are its call-to-action buttons, or CTAs.

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Why and How to Use Testimonials to Increase Website Conversions

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Your business has tons of clients saying loads of great things about you, and we think this is awesome! Yet, some businesses still wonder, are these testimonials important to their…

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Time for a Website Critique: Put on Your Customer Hat

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Blog Design / Wordpress -

When looking at your own site, doing an effective website critique requires some imagination. Take off your marketing manager hat, and put on your customer hat.

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