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Conversion Rate Optimization

How Adding a Phone Number Field Impacted Form Submissions by 47%

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Conversion Rate Optimization - In our quest for conversion improvement, we’re always running A/B tests on ours and our clients’ websites. One of our recent A/B tests was gauging the conversion impact of adding a phone number form field to an ebook landing page. This one change to the form impacted conversions by 47%....

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How We Grew Our Email List Subscription Rate By 97%

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Conversion Rate Optimization - At Vital, we’re always looking for ways to sharpen our skills and improve our understanding of what gets results. Conversion is the ultimate goal of our website, so conversion rate optimization (CRO) is something we’re constantly testing. Recently, we started experimenting with ways to increase our email list subscription rate on our blog and website ...

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Mastering the CTA: Call to Action Strategies that Convert Every Time

Mastering the CTA: Call to Action Strategies that Convert Every Time Read More

Conversion Rate Optimization - When it comes to marketing, generating and converting leads should be at the top of your priority list if you want to drive growth and increase revenue. Today, the average attention span is 8 seconds, down from 12 seconds in 2000. Content on the internet has tripled from 2010 to 2013. We have so many ...

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Website Design Best Practices: Why You Need to Stop Hiding Your Clients

Website Design Best Practices: Why You Need to Stop Hiding Your Clients Read More

Content Marketing Strategy - Website Design Best Practices Call for Client Logos to Increase Conversions. Do you know what makes one website more effective than another? The answer isn’t complicated. Today, the best websites in the world are simply the ones that foster the most complete user experiences. They are not just aesthetically pleasing. They are also built to ...

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Online Lead Generation Through Your Website: A Guide For B2B Companies

Online Lead Generation Through Your Website: A Beginner’s Guide For B2B Companies On How It All Works Read More

Conversion Rate Optimization - How to Generate Leads Online By Better Understanding Your Website’s Potential Is your website driving leads for your business? Real leads that your sales team can close? Most B2B companies struggle with the strategy of online lead generation through their website. They’re unsure where to begin, or how to begin. But like all companies, they ...

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Bad Call-To-Action Buttons Hurt Business—7 Ways To Fix Them

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Content Marketing Strategy - A vital element of your website’s conversion strategy are its call-to-action buttons, or CTAs. If your CTAs aren’t converting, you are losing leads and hurting your business. In this post, we’ll cover what a CTA is and how to design successful call-to-action buttons. In later posts, we’ll delve deeper into the content side of things, ...

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Why and How to Use Testimonials to Increase Website Conversions

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Blogs - Your business has tons of clients saying loads of great things about you, and we think this is awesome! Yet, some businesses still wonder, are these testimonials important to their online marketing strategy? The answer is a resounding yes! Testimonials can persuade consumer decisions, strengthen your street cred, and support the inbound marketing strategies you ...

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Time for a Website Critique: Put on Your Customer Hat

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Blog Design / Wordpress - When looking at your own site, doing an effective website critique requires some imagination. Take off your marketing manager hat, and put on your customer hat. Think about the reaction you as a potential customer have to a website that’s frustrating to use, not very informative, and well, ugly. You probably don’t linger. You probably ...

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