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The Top 10 Reasons Your Website Is Failing

website strategy

6. Your Website Isn’t Responsive

Today, every business needs their website to be fully functional and accessible across all platforms, screens and devices—smartphones, tablets and laptops. So, you’ve got to modify your site for the ideal layout based on the viewing device by building on a responsive grid system. This will enable your website to be available to a much wider audience, boost your SEO and help “future-proof” your site. Score, score, score!

7. You Can’t Update Your Own Website

CMS refers to a content management system, the tool used to make site updates, such as adding new pages. But not every CMS is accessible and easy to use—and we all know what that means: no one in your company knows how to access it, make updates or fix a dang thing. So, you’re either constantly calling in (and paying in) to your developer to do these should-be simple tasks, or you’ve given up altogether and your website’s content has become frozen in time, while your Google ranking plummets. The right CMS will be user-friendly and empower you, much like WordPress or Hubspot.

8. You Don’t Measure the Analytics of Your Website

Understanding how visitors interact with your website is paramount. With Google Analytics, Sprout Social, HubSpot and Moz, you can measure every metric that matters—traffic volume, traffic sources, bounce rates, exit pages, top pages, time spent on pages and on and on and on. They key is not only looking at your analytic reports, but also knowing how to effectively evaluate and respond to these metrics to meet the expectations of your online marketing campaigns

9. You Don’t Have an Updated or Appropriate E-Commerce Platform

Everybody’s got something to sell online, or should at least. But not everyone’s going about it the right way. You need an e-commerce platform that you can update yourself; has integrated analytics; supports product structure, organization, and categorization in a manner suitable to your needs; supports specific payment and shipping methods; and allows room for growth—like Magento or OpenCart.

10. You Don’t Update Your Website’s Visuals Enough

The goal of today’s website redesigns is to “future-proof” them with full-bodied and expandable core functionalities, but design sensibilities change culturally every 2–3 years. This means your website’s aesthetic layers need consistent attention. A good example is how gradients on your CTA buttons might negatively impact your conversions by dating you visually in the eyes of your users. Be sure there is a constant push to improve UI design, plus the bi-annual design touch-up to keep your website fresh—this is no different than how your house’s foundation will likely remain for years, but its interior will see new paint and furniture as time goes on.

To capture more leads and stay ahead of your competition, use this blog’s checklist to identify what your website is missing. Then strategize how you will fill these gaps. Or, if you need help from a few professionals from a digital marketing agency, we encourage you to reach out to us—we’re always here to talk shop.

 

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