Written by: Maria DiCesare
Brand architecture is a challenge that comes with success. Say you create a new product line, a new profit center or a new service. Better yet, you grow or acquire a new business. But with all this growth, when do you take stock of the logos you have acquired? When and how do you make the time to get your house of brands in order? After all, when we grow these brands and build these businesses, the expectation is to harness “economies.”
Without a coherent brand architecture, you are lost, you spend money marketing brands that don’t reinforce one another, you create runts, and your marketing efforts get bogged down by costs and complexities. It’s simple: You’re not harnessing “brand equity” and it’s time-consuming, expensive and inefficient.
Vital can help you explore your brand architecture. It’s an exercise we have a lot of experience doing. We’ll help you create a brand persona that fits your market, products, and audience. We’ll take a holistic look at your house of brands and tie them together with our logo development process and brand architecture analysis. Our logo creation process will help your business look professional, and we’ll also work with your company (or companies) on creating an effective brand architecture strategy to make your brand consistent and recognizable across all channels.
Don’t just take our word for it. Check out these case studies: Chinburg Properties and Key Auto Group, and these blog posts Brand Strategy and its Effects on SEO, Brand Architecture Strategy and How to Build Brand Value.
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